Capital Investment Subsidy for Way Side Amenities — MP, Up to ₹50L
A Madhya Pradesh Tourism Board subsidy that covers 15% of a wayside amenity's approved fixed capital investment, up to ₹50 lakh, for Green Field and Franchise projects.
- Funding amount
- ₹3.8L – ₹50L (subsidy)
- Funding type
- Subsidy
- Provider
- Tourism Department, Government of Madhya Pradesh (Government)
- Application deadline
- Rolling
- Eligible stage
- Any stage
- Location
- Open to startups registered in India
Overview
Madhya Pradesh's Tourism Department runs a capital investment subsidy aimed at strengthening travel infrastructure along the state's highways and tourist corridors. The programme is administered through the M.P. Tourism Board and is designed to pull private developers into building the standardised wayside amenities that travellers on these routes currently go without.
Under the scheme, an investor or entrepreneur who builds a qualifying facility — a restaurant, rest area, fuel station or similar traveller-focused service — can recover a share of what they spend on fixed capital. That eases the upfront cost that usually keeps such projects from getting off the ground, and it applies both to brand-new construction under the Green Field route and to outlets set up on a Franchise basis.
Beyond the individual business, the state expects the scheme to lift comfort and safety standards for tourists and commuters, generate local employment and spur economic activity across different regions. It fits within the wider state tourism policy objective of building a more developed and welcoming destination. Projects have to follow the department's Way Side Amenities Policy 2016 and be established while the Tourism Policy 2025 remains in force.
Highlights
- 15% capital subsidy on approved fixed capital investment, capped at ₹50,00,000
- Minimum project capital expenditure of ₹25,00,000
- Open to both Green Field and Franchise model wayside amenities in Madhya Pradesh
- Applications accepted on a rolling basis, but the claim must be filed within one year of starting commercial operations
- The unit must operate continuously for at least three years, failing which a proportional part of the subsidy is refunded
Who can apply
Who it is for: investors and entrepreneurs who intend to set up a way side amenity unit in Madhya Pradesh — this covers individuals as well as incorporated and registered entities.
Entity types accepted at registration: Public Limited Company, Private Limited Company, LLP, Proprietorship Firm, Partnership Firm, Cooperative, Trust, FPO or an Individual applicant.
Minimum investment: the project must involve a capital expenditure of at least ₹25,00,000, as approved by the department.
Development route: the unit has to be built either under the Green Field Model or the Franchise Model.
Location: the site must be one identified by the department, or a site explicitly approved by the Managing Director, M.P. Tourism Board.
Compliance: the amenity must be established and operated according to the definitions and standards set out in the department's Way Side Amenities Policy 2016, and it must be established and operationalised during the operative tenure of the Tourism Policy 2025.
Timing of the claim: the subsidy application must be filed within one year from the date commercial operations begin.
Capital Investment Subsidy for Way Side Amenities — MP, Up to ₹50L is open to startups at any stage. It is open to startups registered anywhere in India.
- Eligible stage
- Any stage
- Location
- Open to startups registered in India
Deadline & timing
Capital Investment Subsidy for Way Side Amenities — MP, Up to ₹50L accepts applications on a rolling basis — there is no fixed cut-off date, so eligible startups can apply at any time. Because rolling programmes can pause without notice, confirm the window is still open on the official site before you start.
What the funding covers
A capital subsidy worth 15% of approved fixed capital investment. The payout is calculated on the fixed capital investment the department approves, so a larger verified investment supports a larger claim.
Capped at ₹50,00,000. However large the project, the subsidy does not exceed ₹50 lakh. Combined with the minimum project size, the practical payout band runs from roughly ₹3.8 lakh to ₹50 lakh.
Open to both Green Field and Franchise units, which leaves developers free to choose the business structure that suits them.
Capital support rather than equity. The scheme pays out a subsidy — the department does not take a stake in the venture. The only claw-back is the proportional refund triggered if the unit stops operating before completing three years.
A three-year operating lock-in applies. Recipients must keep the unit running continuously for at least three years from the date the subsidy is received. If operations cease before that, a proportional part of the subsidy has to be returned. The mechanism exists to ensure public funds go into lasting infrastructure.
About the provider
Capital Investment Subsidy for Way Side Amenities — MP, Up to ₹50L is offered by Tourism Department, Government of Madhya Pradesh, a government body. As a government-backed subsidy, it is publicly funded and open to eligible startups across India.
How to apply
Applications are submitted on the . Confirm the current deadline and document checklist there before you start.
Selection process
Assessment under this scheme is administrative rather than competitive — there are no pitch rounds or jury evaluations anywhere in the process.
- Register on the Invest Portal. Applicants sign up on the Madhya Pradesh Government's Invest Portal as a Vendor / Investor, providing the entity type, entity name and the name of the authorised person, along with a valid email ID and mobile number through which credentials and all further communication are sent.
- Complete the profile. Using the User ID and password issued at registration, the applicant logs in and finishes the full profile update, which is a prerequisite before any scheme application can be filed.
- Obtain permissions. All mandatory clearances are secured through the online single-window system.
- Build the unit. Construction proceeds and the applicant documents a capital expenditure of at least ₹25,00,000.
- File the subsidy claim. Once commercial operations commence, the applicant submits the capital subsidy application online with supporting documents, within one year of that commencement date.
- Verification by the Tourism Department / Board. Officials review the submission against the eligibility criteria and the guidelines in the Way Side Amenities Policy 2016, confirming that the minimum capital expenditure was met, the unit follows the approved Green Field or Franchise model, and the site is department-identified or duly approved.
- Approval and disbursal. On successful verification, the subsidy claim is processed and the funds are released to the eligible beneficiary.
Documents you’ll need
Before you apply to Capital Investment Subsidy for Way Side Amenities — MP, Up to ₹50L, keep the following documents ready:
- A pitch deck or short business plan describing the problem, product and traction
- Company registration documents and PAN
- Founder identification (PAN / Aadhaar) and brief profiles
- Recent financial statements or projections
- Product details — a demo, prototype or working link if available
Exact requirements are confirmed on the official application portal — treat this as a preparation checklist.
Who this is best for
Capital Investment Subsidy for Way Side Amenities — MP, Up to ₹50L is best suited for startups in India seeking non-dilutive funding of ₹3.8L – ₹50L. If that describes your startup, review the eligibility criteria above before applying.
Frequently asked questions
How much funding does this scheme actually provide?
The subsidy works out to 15% of your approved fixed capital investment, and it cannot exceed ₹50,00,000. Because a project must involve at least ₹25,00,000 in capital expenditure to qualify, the practical payout range runs from about ₹3.8 lakh up to ₹50 lakh.
Is the subsidy repayable, and does the state take equity in my business?
It is a subsidy, not a loan and not an equity investment — the department does not take a stake in your venture. The one exception to that is the lock-in: if the unit stops operating before completing three years from the date you receive the subsidy, a proportional portion has to be refunded.
What is the minimum investment my project needs?
You must incur a capital expenditure of at least ₹25,00,000, as approved by the department. The subsidy is calculated on that approved fixed capital investment.
Who is eligible to apply?
You need to be an investor or entrepreneur establishing a way side amenity in Madhya Pradesh. The unit must be built under the Green Field Model or the Franchise Model, meet the minimum capital expenditure, sit at a department-identified site or one approved by the Managing Director, M.P. Tourism Board, and be developed as per the Way Side Amenities Policy 2016. It must also be established and operational during the operative tenure of the Tourism Policy 2025. On the entity side, the portal accepts Public Limited Companies, Private Limited Companies, LLPs, Proprietorship Firms, Partnership Firms, Cooperatives, Trusts, FPOs and individual applicants.
Where does the wayside amenity have to be located?
The project must come up either at a site identified by the department or at a site that has been explicitly approved by the Managing Director, M.P. Tourism Board. It also has to be established and run in line with the definitions and standards laid down in the department's Way Side Amenities Policy 2016.
Is there a deadline to apply?
The scheme runs on a rolling, always-open basis, so there is no fixed last date for the programme itself. What does have a hard timeline is the claim: your capital subsidy application must be submitted within one year from the date you commence commercial operations.
How do I apply for the subsidy?
Start by registering on the Madhya Pradesh Government's Invest Portal as a Vendor / Investor, giving your entity type, entity name and the authorised person's details along with a valid email ID and mobile number — your User ID and password are sent to those contacts. Log in and complete the full profile update, then secure all mandatory permissions through the online single-window system. After that, build the unit so it meets the minimum capital expenditure, and once commercial operations begin, submit the capital subsidy application online with the supporting documents. The application is then verified by the Tourism Department/Board before the subsidy is processed and disbursed.
What documents and proofs are involved?
The claim rests on evidence that the minimum capital expenditure of ₹25,00,000 has been met and documented, proof that commercial operations have commenced, and the permissions obtained through the single-window system. These are submitted online along with the subsidy application and other supporting documents, and the Tourism Department/Board verifies them as part of the approval process.
Will I have to pitch to a panel or clear a jury round?
No. There are no competitive pitch rounds or jury evaluations. The process is an administrative one in which the Tourism Department/Board checks your documents against the scheme's eligibility criteria and the Way Side Amenities Policy 2016 guidelines, confirms the capital expenditure, the development model and the site, and then processes the claim.
What happens if I close the unit within three years of getting the subsidy?
You are required to operate the unit continuously for at least three years from the date the subsidy is received. If operations cease before that period is over, you have to refund a proportional part of the subsidy amount.
Is DPIIT recognition required for Capital Investment Subsidy for Way Side Amenities — MP, Up to ₹50L?
No. DPIIT (Startup India) recognition is not listed as a mandatory requirement for Capital Investment Subsidy for Way Side Amenities — MP, Up to ₹50L, though having it can strengthen your application and unlock other benefits.
Who offers Capital Investment Subsidy for Way Side Amenities — MP, Up to ₹50L?
Capital Investment Subsidy for Way Side Amenities — MP, Up to ₹50L is offered by Tourism Department, Government of Madhya Pradesh, a government body. It is provided as non-dilutive funding.
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