MP Tourism Investment Promotion Assistance: Up to ₹90 Cr Subsidy
A Madhya Pradesh government subsidy for private investors building Large, Mega or Ultra-mega tourism projects, returning 30% of capital investment up to a ₹90 crore ceiling.
- Funding amount
- ₹3Cr – ₹90Cr (subsidy)
- Funding type
- Subsidy
- Provider
- Tourism Department, Government of Madhya Pradesh (Government)
- Application deadline
- Rolling
- Eligible stage
- Any stage
- Location
- Open to startups registered in India
Overview
This is a capital subsidy scheme run by the Tourism Department of the Government of Madhya Pradesh. It is aimed squarely at private investors who are ready to put substantial money into tourism infrastructure in the state — hotels, resorts, theme parks and comparable facilities.
Rather than a single flat grant, the scheme works on a band system. Projects are grouped as Large, Mega or Ultra-mega according to how much capital they deploy and how many people from Madhya Pradesh they hire. Each band carries its own minimum thresholds and its own maximum subsidy.
The state's stated purpose is to expand and upgrade its tourism infrastructure, raise the quality of the visitor experience, and create jobs for local residents. It is positioned as part of a wider tourism policy meant to draw both domestic and international investors into building world-class facilities in Madhya Pradesh.
A single applicant cannot take a capital subsidy for the same project under another clause of the policy, so this assistance works as a dedicated route rather than a top-up on an existing claim.
Highlights
- 30% of capital investment is returned as a capital subsidy
- Ceiling of ₹90 crore for Ultra-mega projects; ₹30 crore for Mega and ₹15 crore for Large
- Rolling, always-open application window with no fixed last date
- SC/ST entrepreneurs with 100% ownership get an extra 5% subsidy
- Heritage hotels qualify at half the usual investment and hiring thresholds
- Subsidy is paid across four years, with phase completion timelines attached
Who can apply
Eligibility combines three things: the type of entity applying, the capital the project spends, and the number of local jobs it creates.
- Applicant type: Private entities only — a public or private limited company, an LLP, a partnership firm, a proprietary concern, a cooperative, a trust, an FPO, or an individual.
- Large project: at least ₹10 crore of capital expenditure and 50 residents of Madhya Pradesh on the payroll.
- Mega project: at least ₹50 crore of capital expenditure and 100 residents of Madhya Pradesh employed.
- Ultra-mega project: at least ₹100 crore of capital expenditure and 200 residents of Madhya Pradesh employed.
- Heritage hotels qualify at 50% of the standard thresholds for their category — half the usual spend and half the usual hiring.
The employment created must go to people who live in Madhya Pradesh. A project that has already claimed a capital subsidy under a different clause of the policy cannot claim this one as well. To unlock phase-wise incentives, phase one has to be completed within 2 years, phase two within 3 years, and the final phase within 5 years.
MP Tourism Investment Promotion Assistance: Up to ₹90 Cr Subsidy is open to startups at any stage. It is open to startups registered anywhere in India.
- Eligible stage
- Any stage
- Location
- Open to startups registered in India
Deadline & timing
MP Tourism Investment Promotion Assistance: Up to ₹90 Cr Subsidy accepts applications on a rolling basis — there is no fixed cut-off date, so eligible startups can apply at any time. Because rolling programmes can pause without notice, confirm the window is still open on the official site before you start.
What the funding covers
The core benefit is Investment Promotion Assistance equal to 30% of the capital investment made in the project. Published assistance across the scheme ranges from ₹3 crore to ₹90 crore.
- Large project: maximum ₹15 crore.
- Mega project: maximum ₹30 crore.
- Ultra-mega project: maximum ₹90 crore.
The subsidy does not arrive as a single payment. It is released across four years — 10% in year one, 10% in year two, 5% in year three and 5% in year four.
Two additional advantages sit on top of the base subsidy. Promoters from the SC/ST community who hold 100% ownership get an extra 5% capital investment subsidy. And heritage hotel projects are assessed against reduced investment and employment criteria while still being able to claim the benefits of their category.
Projects that finish each phase inside the stipulated timelines can also access phase-wise incentives.
About the provider
MP Tourism Investment Promotion Assistance: Up to ₹90 Cr Subsidy is offered by Tourism Department, Government of Madhya Pradesh, a government body. As a government-backed subsidy, it is publicly funded and open to eligible startups across India.
How to apply
Applications are submitted on the . Confirm the current deadline and document checklist there before you start.
Selection process
Applications move through the Madhya Pradesh Government's Invest Portal, after which the Tourism Department or Board takes over the assessment.
The department verifies the application together with its supporting documents. That check covers whether the project genuinely meets the capital expenditure and employment benchmarks for its category, whether the necessary permissions have been secured, and whether construction and project completion requirements have been fulfilled.
Only after this verification is the subsidy claim processed. Because the scheme runs on a rolling basis rather than fixed annual rounds, there is no single cut-off date to clear before applying.
Documents you’ll need
Before you apply to MP Tourism Investment Promotion Assistance: Up to ₹90 Cr Subsidy, keep the following documents ready:
- A pitch deck or short business plan describing the problem, product and traction
- Company registration documents and PAN
- Founder identification (PAN / Aadhaar) and brief profiles
- Recent financial statements or projections
- Product details — a demo, prototype or working link if available
Exact requirements are confirmed on the official application portal — treat this as a preparation checklist.
Who this is best for
MP Tourism Investment Promotion Assistance: Up to ₹90 Cr Subsidy is best suited for startups in India seeking non-dilutive funding of ₹3Cr – ₹90Cr. If that describes your startup, review the eligibility criteria above before applying.
Frequently asked questions
How much money can a tourism project actually receive under this scheme?
The subsidy is calculated at 30% of your capital investment. A Large project can receive up to ₹15 crore, a Mega project up to ₹30 crore, and an Ultra-mega project up to ₹90 crore. Across the scheme, published assistance runs from ₹3 crore to ₹90 crore.
When does the application window close?
It does not close on a particular date. The scheme is rolling and always open, so you can apply at any point in the year. The one timing rule to watch is the claim itself: the capital subsidy application has to be submitted online within one year from the date your commercial operations begin.
Who is allowed to apply?
Private entities are the target. That includes public and private limited companies, LLPs, partnership firms, proprietary concerns, cooperatives, trusts and FPOs, and individuals can also apply. The catch is scale — you need to meet the minimum capital spend and local hiring numbers for the Large, Mega or Ultra-mega category you are applying under.
What are the investment and employment thresholds for each category?
A Large project needs at least ₹10 crore in capital expenditure and 50 employees who are residents of Madhya Pradesh. A Mega project needs ₹50 crore and 100 such employees. An Ultra-mega project needs ₹100 crore and 200 such employees. Employment has to be for residents of the state to count.
Does the scheme take equity in my company?
No. This is a capital subsidy, not an equity investment, so the assistance does not buy the government a stake in your business. It is a financial incentive paid for the capital you have deployed and the jobs you have created, released in tranches over four years.
Do I need DPIIT recognition or MSME registration to apply?
Neither is mentioned as a condition of this scheme. Eligibility here is defined by the type of private entity you are, the capital expenditure your project commits, and the number of Madhya Pradesh residents you employ — not by startup or MSME registration status.
Are there extra benefits for SC/ST entrepreneurs?
Yes. If you are an SC/ST entrepreneur and hold 100% ownership, you are entitled to an additional 5% capital investment subsidy on top of the standard 30% assistance.
Do heritage hotel projects get any relaxation?
They do. Heritage hotels are treated as eligible with their investment and employment criteria halved — 50% of the standard requirements for their category. In spite of the lower bar, they remain eligible for the same category benefits as other projects.
How is the subsidy paid out, and are there conditions attached?
It is disbursed in four instalments over as many years: 10% in the first year, 10% in the second, 5% in the third and 5% in the fourth. Phase-wise incentives are also available, but to keep them you must complete phase one within 2 years, phase two within 3 years and the final phase within 5 years.
How and where do I apply?
Registration happens on the Madhya Pradesh Government's Invest Portal at https://sws.invest.mp.gov.in/, where you sign up as a Vendor or Investor. You choose your type of organisation, enter the firm or company name and the authorised person's name, and provide an email ID and mobile number — the User ID and password are sent to that mobile number. After logging in, you update your profile, secure the required permissions through the online single-window system, complete construction and begin commercial operations. The subsidy application is then filed online within one year of operations starting, with documents uploaded in the specified formats such as JPG for photographs, after which the Tourism Department or Board verifies everything and processes the claim.
Who is eligible to apply for MP Tourism Investment Promotion Assistance: Up to ₹90 Cr Subsidy?
MP Tourism Investment Promotion Assistance: Up to ₹90 Cr Subsidy is open to startups at any stage. It is open to startups registered anywhere in India.
Who offers MP Tourism Investment Promotion Assistance: Up to ₹90 Cr Subsidy?
MP Tourism Investment Promotion Assistance: Up to ₹90 Cr Subsidy is offered by Tourism Department, Government of Madhya Pradesh, a government body. It is provided as non-dilutive funding.
How do I apply for MP Tourism Investment Promotion Assistance: Up to ₹90 Cr Subsidy?
Apply directly through the official application link on this page. Review the eligibility criteria and prepare your startup documents before you begin.
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