UP Chain Outlets Financial Assistance: Up to ₹12 Cr Grant — Frequently Asked Questions

Assistance is tiered by outlet count. A company with 50 outlets can receive ₹2 crore, 100 outlets brings ₹4 crore, 200 outlets brings ₹8 crore, and 500 outlets takes the figure up to ₹10 crore. A further ₹2 crore is available to businesses that open 25 or more outlets outside India, which puts the overall maximum at ₹12 crore.

The scheme is meant for companies formed by youth of Uttar Pradesh that are building their own brand through marketing and plan to run a chain of 50 to 500 outlets. Applicants also need to show that sales from those outlets can be sustained for three years at the minimum annual sales level attached to the tier they are claiming. At least 80% of the prescribed outlet count claimed must be located outside Uttar Pradesh.

Sales from all outlets must be maintained for three years, and each tier carries a minimum annual sales target. The range runs from ₹4 crore a year at the ₹2 crore assistance level up to ₹20 crore a year at the ₹10 crore level. Meeting and holding the target for your tier is essential — the assistance is not a one-time payment you can walk away from.

Yes. Companies that open 25 or more outlets outside India and generate at least ₹2 crore in annual sales from them qualify for an additional ₹2 crore subsidy on top of the main grant. It is an add-on designed to encourage brands to sell beyond the domestic market.

No. This is a grant scheme, so the support is cash assistance rather than an investment — the Government of Uttar Pradesh does not take an equity stake in the company in return. There is no dilution for founders.

DPIIT recognition is not listed as a requirement for this scheme. Udyam registration does appear among the supporting documents applicants are typically asked to submit, alongside incorporation papers, outlet records and financial statements, so it is worth having in place before you file.

No. Outlets counted for the main assistance can be within Uttar Pradesh or in other Indian states, but 80% of the prescribed outlet count claimed must be outside Uttar Pradesh. Outlets located outside India are counted separately, for the ₹2 crore international subsidy.

A complete application generally includes a business plan covering the brand, its marketing strategy and the outlet expansion plan, along with incorporation documents, proof of the founders' youth status, financial projections, details of existing and planned outlets, sales records, audited financial statements where applicable, proof of land or lease for the outlets, Udyam registration, and any other relevant permits or licences.

Applications are submitted online through the portal of the Department of MSME and Export Promotion, Government of Uttar Pradesh, or through the Invest UP portal, as per the policy guidelines. The application link for this scheme is https://niveshmitra.up.gov.in/.

No. Applications are accepted on a rolling basis, so there is no closing date to beat. The scheme stays open whenever a company is ready to file.

UP Chain Outlets Financial Assistance: Up to ₹12 Cr Grant is offered by Government of Uttar Pradesh, a government body. It is provided as non-dilutive funding.

Apply directly through the official application link on this page. Review the eligibility criteria and prepare your startup documents before you begin.