UP Chain Outlets Financial Assistance: Up to ₹12 Cr Grant
A rolling grant from the Government of Uttar Pradesh for youth-led brands building 50–500 retail chain outlets, with tiered assistance of ₹2 crore to ₹12 crore.
- Funding amount
- ₹2Cr – ₹12Cr (grant)
- Funding type
- Grant
- Provider
- Government of Uttar Pradesh (Government)
- Application deadline
- Rolling
- Eligible stage
- Any stage
- Location
- Open to startups registered in India
Overview
The Chain Outlet incentive is one of the headline benefits available under Uttar Pradesh's Textile and Garmenting Policy 2022, and it is delivered by the state government. Its aim is straightforward: help young entrepreneurs from Uttar Pradesh build their own labels and grow them into multi-outlet retail networks, within the state, across India and overseas.
Unlike a one-off startup cheque, this support is built around scale. The grant steps up with the number of chain outlets a company opens, and it is conditional on the business sustaining sales from those outlets for three years. A separate top-up exists for brands that carry their network into international markets.
For a founder with a garment or textile brand and a credible plan for 50-plus stores, the numbers are substantial — assistance runs from ₹2 crore up to ₹12 crore once the overseas top-up is added. Applications are accepted on a rolling basis with no fixed closing date, so a company can file whenever it is ready.
Highlights
- Grants from ₹2 crore up to ₹12 crore for retail chain expansion
- For youth-led companies formed in Uttar Pradesh
- Covers a network of 50 to 500 chain outlets
- 80% of the claimed outlet count must be outside Uttar Pradesh
- Extra ₹2 crore for 25+ outlets outside India
- Rolling applications — no fixed deadline
Who can apply
Eligibility here is defined by who owns the company, what kind of brand it is building, and how large an outlet network it can run.
- Youth-led ownership: the company must be formed by youth of Uttar Pradesh.
- Own brand: it must create its own brand through marketing — this is a scheme for brand owners, not for generic resellers.
- Outlet network: a chain of 50 to 500 outlets, located within Uttar Pradesh or elsewhere in India.
- Outside-state footprint: 80% of the prescribed outlet count claimed under the scheme must be situated outside Uttar Pradesh.
- Sustained sales: sales from all outlets have to be maintained for three years, and each tier carries its own minimum annual sales requirement, ranging from ₹4 crore to ₹20 crore.
- International top-up: to claim the extra subsidy, a company needs 25 or more outlets outside India plus at least ₹2 crore in annual sales from those overseas outlets.
UP Chain Outlets Financial Assistance: Up to ₹12 Cr Grant is open to startups at any stage. It is open to startups registered anywhere in India.
- Eligible stage
- Any stage
- Location
- Open to startups registered in India
Deadline & timing
UP Chain Outlets Financial Assistance: Up to ₹12 Cr Grant accepts applications on a rolling basis — there is no fixed cut-off date, so eligible startups can apply at any time. Because rolling programmes can pause without notice, confirm the window is still open on the official site before you start.
What the funding covers
The scheme pays out in tiers, with the size of the grant tied to how many chain outlets a company runs. Sales from all outlets must be sustained for three years, and the policy prescribes a graded minimum annual sales target for each tier, running from ₹4 crore to ₹20 crore.
- 50 outlets: ₹2 crore, against minimum annual sales of ₹4 crore
- 100 outlets: ₹4 crore
- 200 outlets: ₹8 crore
- 500 outlets: up to ₹10 crore, against minimum annual sales of ₹20 crore
On top of the main grant, a company that opens 25 or more outlets outside India and earns at least ₹2 crore a year from those stores can claim an additional ₹2 crore subsidy. Stacked together, the overall ceiling works out to ₹12 crore.
The money is cash support for the operational and expansion costs of scaling a retail brand — market entry, branding, logistics and supply chain improvements. Disbursement is expected to be milestone-linked, tied to outlets actually being established and sales targets being met, with monitoring and reporting continuing through the period.
About the provider
UP Chain Outlets Financial Assistance: Up to ₹12 Cr Grant is offered by Government of Uttar Pradesh, a government body. As a government-backed grant, it is publicly funded and open to eligible startups across India. You can verify current details and timelines on the provider's official website before applying.
How to apply
Applications are submitted on the . Confirm the current deadline and document checklist there before you start.
Selection process
A dedicated committee handles selection. It comprises officials from the Department of MSME and Export Promotion, Government of Uttar Pradesh, and may be joined by external experts. Applications move through the following stages:
- Initial scrutiny: the application is checked for completeness and for basic compliance with the eligibility conditions set out in the policy.
- Technical and financial assessment: reviewers examine whether the business plan is feasible, how strong the brand's market potential is, whether the chain outlet model can scale, and how robust the financial projections and sales strategy look.
- Due diligence and verification: company registration, founder details and the operating status of existing outlets may be verified, and site visits can be conducted to confirm outlet numbers and reported sales.
- Committee review and recommendation: the committee weighs the full assessment and recommends assistance, taking into account impact, innovation and how well the proposal fits the policy's objectives.
- Final approval: recommendations go to the competent authority, which sanctions the assistance on the basis of merit, policy compliance and the funds available.
Shortlisted applicants may also be invited to give a presentation or attend an interview to explain their plans.
Documents you’ll need
Before you apply to UP Chain Outlets Financial Assistance: Up to ₹12 Cr Grant, keep the following documents ready:
- A pitch deck or short business plan describing the problem, product and traction
- Company registration documents and PAN
- Founder identification (PAN / Aadhaar) and brief profiles
- Recent financial statements or projections
- Product details — a demo, prototype or working link if available
Exact requirements are confirmed on the official application portal — treat this as a preparation checklist.
Who this is best for
UP Chain Outlets Financial Assistance: Up to ₹12 Cr Grant is best suited for startups in India seeking non-dilutive funding of ₹2Cr – ₹12Cr. If that describes your startup, review the eligibility criteria above before applying.
Frequently asked questions
How much financial assistance does the scheme provide?
Assistance is tiered by outlet count. A company with 50 outlets can receive ₹2 crore, 100 outlets brings ₹4 crore, 200 outlets brings ₹8 crore, and 500 outlets takes the figure up to ₹10 crore. A further ₹2 crore is available to businesses that open 25 or more outlets outside India, which puts the overall maximum at ₹12 crore.
Who can apply for this financial assistance?
The scheme is meant for companies formed by youth of Uttar Pradesh that are building their own brand through marketing and plan to run a chain of 50 to 500 outlets. Applicants also need to show that sales from those outlets can be sustained for three years at the minimum annual sales level attached to the tier they are claiming. At least 80% of the prescribed outlet count claimed must be located outside Uttar Pradesh.
What are the minimum sales requirements?
Sales from all outlets must be maintained for three years, and each tier carries a minimum annual sales target. The range runs from ₹4 crore a year at the ₹2 crore assistance level up to ₹20 crore a year at the ₹10 crore level. Meeting and holding the target for your tier is essential — the assistance is not a one-time payment you can walk away from.
Is there extra support for opening international outlets?
Yes. Companies that open 25 or more outlets outside India and generate at least ₹2 crore in annual sales from them qualify for an additional ₹2 crore subsidy on top of the main grant. It is an add-on designed to encourage brands to sell beyond the domestic market.
Does the government take equity in return for this funding?
No. This is a grant scheme, so the support is cash assistance rather than an investment — the Government of Uttar Pradesh does not take an equity stake in the company in return. There is no dilution for founders.
Is DPIIT recognition or Udyam registration required?
DPIIT recognition is not listed as a requirement for this scheme. Udyam registration does appear among the supporting documents applicants are typically asked to submit, alongside incorporation papers, outlet records and financial statements, so it is worth having in place before you file.
Do all the outlets have to be in Uttar Pradesh?
No. Outlets counted for the main assistance can be within Uttar Pradesh or in other Indian states, but 80% of the prescribed outlet count claimed must be outside Uttar Pradesh. Outlets located outside India are counted separately, for the ₹2 crore international subsidy.
What documents are typically needed?
A complete application generally includes a business plan covering the brand, its marketing strategy and the outlet expansion plan, along with incorporation documents, proof of the founders' youth status, financial projections, details of existing and planned outlets, sales records, audited financial statements where applicable, proof of land or lease for the outlets, Udyam registration, and any other relevant permits or licences.
How and where do I apply?
Applications are submitted online through the portal of the Department of MSME and Export Promotion, Government of Uttar Pradesh, or through the Invest UP portal, as per the policy guidelines. The application link for this scheme is https://niveshmitra.up.gov.in/.
Is there an application deadline?
No. Applications are accepted on a rolling basis, so there is no closing date to beat. The scheme stays open whenever a company is ready to file.
Who offers UP Chain Outlets Financial Assistance: Up to ₹12 Cr Grant?
UP Chain Outlets Financial Assistance: Up to ₹12 Cr Grant is offered by Government of Uttar Pradesh, a government body. It is provided as non-dilutive funding.
How do I apply for UP Chain Outlets Financial Assistance: Up to ₹12 Cr Grant?
Apply directly through the official application link on this page. Review the eligibility criteria and prepare your startup documents before you begin.
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