UP Buyer-Seller Meet Reimbursement Scheme — 50% of Event Cost, Up to ₹10L — Frequently Asked Questions

You are reimbursed 50% of the cost of organising the buyer-seller meet, and the payout for a single event cannot exceed ₹10 lakh. So if the eligible spend on a meet is ₹8 lakh, the reimbursement works out to ₹4 lakh; on a much larger event, the payout stops at the ₹10 lakh ceiling.

Neither. It is a reimbursement, which means the state refunds a share of money you have already spent — there is no equity dilution and no repayment obligation, as there would be with an investment or a loan.

Any organisation related to exports that wants to organise a buyer-seller meet at its own level is eligible under the scheme's stated criteria. The applicant is expected to be the organiser hosting the event, rather than a participant attending someone else's meet.

No. This is an ongoing incentive under the UP Textile and Garmenting Policy 2022, and applications are accepted on a rolling basis. That gives organisations the freedom to plan a meet around their own export calendar and file the claim once the event is over and the documents are ready.

After. The reimbursement is a post-expenditure benefit, released once your claim and supporting documents have been verified. You will need to fund the meet upfront and recover the eligible share later, so plan your cash flow accordingly.

The scheme covers buyer-seller meets that export-related organisations stage themselves in order to showcase their products and connect with potential international buyers. The event must be a buyer-seller meet, and it should genuinely serve export promotion.

You will typically be asked to prove what you spent and what the event achieved. That includes invoices, receipts, bank statements or other proof of payment, along with event photographs, a participant list and a detailed report on how the meet was executed and what came out of it. Event brochures and similar material can also be useful. The sanctioning authority under the policy may prescribe specific formats, so check those before filing.

Applications go to the authority designated by the Government of Uttar Pradesh for the Textile and Garmenting Policy. The state's Nivesh Mitra portal at https://niveshmitra.up.gov.in/ is the application route indicated for the scheme, and a physical submission may also be possible depending on the department's instructions. Prepare your event proposal, run the meet, compile the documents and then submit the completed form with the full set of papers.

The scheme details do not mention a DPIIT or MSME registration requirement. The stated eligibility condition is that the applicant be an organisation related to exports organising a buyer-seller meet. It is still worth confirming the current requirement with the designated authority before you apply, since documentation norms under the policy are set by that authority.

No. There is no competitive shortlisting. The process is one of verification and approval: officials check that the applicant is an export-related organisation, that the event qualifies as a buyer-seller meet, and that the claimed expenses are genuine and within the scheme's rules. Once the costs are verified, the reimbursement is sanctioned on the eligible amount, up to the policy's maximum limit.

UP Buyer-Seller Meet Reimbursement Scheme — 50% of Event Cost, Up to ₹10L is open to startups at any stage. It is open to startups registered anywhere in India.

UP Buyer-Seller Meet Reimbursement Scheme — 50% of Event Cost, Up to ₹10L is offered by Government of Uttar Pradesh, a government body. It is provided as non-dilutive funding.

Apply directly through the official application link on this page. Review the eligibility criteria and prepare your startup documents before you begin.