UP Buyer-Seller Meet Reimbursement Scheme — 50% of Event Cost, Up to ₹10L

The UP Buyer-Seller Meet Reimbursement Scheme is a state government incentive that shares the cost of hosting a buyer-seller meet. It sits under the UP Textile and Garmenting Policy 2022 and is administered by the Government of Uttar Pradesh, with applications routed to the department handling that policy.

Instead of handing out a grant before the event, the scheme works on a pay-and-claim basis: an eligible organiser runs the meet, keeps a clean record of what it spent, and then claims back half of the eligible spend, subject to a ceiling of ₹10 lakh. This makes the state a part-funding partner in market development activity rather than a sponsor of it.

Why does the state do this? A buyer-seller meet puts Uttar Pradesh exporters in the same room as overseas buyers — a chance to display products, read demand signals and open new trade conversations. These gatherings are expensive to stage, and that cost often stops smaller players from attempting them. By absorbing a large share of the bill, the scheme nudges more export-oriented organisations, particularly in the state's textile and garmenting sectors, to build international contacts they might otherwise never reach.

The scheme has no fixed application window, so an organisation can time its meet around a trade season or a buyer visit and apply when the paperwork is ready. Support comes in two forms: a cash reimbursement and the market access the event itself creates.

• Half of the cost of hosting a buyer-seller meet is reimbursed, capped at ₹10 lakh per event
• Open to any organisation related to exports that organises a meet on its own initiative
• Applications run on a rolling basis — there is no fixed closing date
• Offered under the UP Textile and Garmenting Policy 2022 by the Government of Uttar Pradesh
• A verification-based reimbursement, not a competitive grant round — no equity is taken
• Claims are filed after the event, through the designated state authority

The eligibility bar set out for this scheme is deliberately wide: any organisation connected to exports that intends to organise a buyer-seller meet at its own level may seek the reimbursement.

The key condition is the role the applicant plays. The scheme is meant for the organiser of the meet — the entity that plans, hosts and pays for the event — not for a business that merely attends one. The activity being supported is therefore market development work carried out by an export-related body on its own initiative.

The scheme operates under the UP Textile and Garmenting Policy 2022 and is backed by the Government of Uttar Pradesh, with textile and garmenting being the sectors it is aimed at.

No requirement for DPIIT recognition or MSME registration is stated in the scheme details available. Restrictions on entity type, company stage, industry or state of registration are also not listed in those details, so an interested organisation should confirm its position with the designated authority before committing to an event.

UP Buyer-Seller Meet Reimbursement Scheme — 50% of Event Cost, Up to ₹10L is open to startups at any stage. It is open to startups registered anywhere in India.

UP Buyer-Seller Meet Reimbursement Scheme — 50% of Event Cost, Up to ₹10L accepts applications on a rolling basis — there is no fixed cut-off date, so eligible startups can apply at any time. Because rolling programmes can pause without notice, confirm the window is still open on the official site before you start.

• Reimbursement of 50% of the eligible cost of staging a buyer-seller meet.
• Maximum payout of ₹10 lakh for a single meet.

The benefit is paid as a cash reimbursement after the event, so the organiser must be able to fund the meet first and recover the eligible share once the claim is verified. Because the money arrives as a refund rather than an investment, no equity or ownership is surrendered.

Alongside the cash, the scheme delivers market access. The funded event is designed to bring exporters together with potential international buyers, which helps them present their products, learn what overseas markets want and begin new trade relationships — the kind of outreach that is hard to buy with an advertising budget.

In practice, the reimbursement frees up working capital that a business can put back into production, marketing or a second round of buyer outreach.

UP Buyer-Seller Meet Reimbursement Scheme — 50% of Event Cost, Up to ₹10L is offered by Government of Uttar Pradesh, a government body. As a government-backed subsidy, it is publicly funded and open to eligible startups across India. You can verify current details and timelines on the provider's official website before applying.

There is no competitive shortlisting here. The scheme runs on verification and approval rather than selection, so a qualifying applicant is not competing against other applicants for a limited pool of places.

The first check is on the applicant and the event itself: does the organising entity fall within the scheme's description of an export-related organisation, and does the activity genuinely count as a buyer-seller meet?

The main work then turns to the money. The designated authority or committee examines the financial records submitted with the claim, along with the report on how the event was run, to confirm that every cost being claimed was actually incurred and that it fits within the scheme's rules.

Once the eligible costs are established, the reimbursement is sanctioned on the verified amount, subject to the maximum limit set by the policy. Claims whose paperwork cannot be matched to genuine expenditure are likely to be trimmed or rejected at this stage, which is why meticulous documentation matters more than presentation.

Before you apply to UP Buyer-Seller Meet Reimbursement Scheme — 50% of Event Cost, Up to ₹10L, keep the following documents ready:

• A pitch deck or short business plan describing the problem, product and traction
• Company registration documents and PAN
• Founder identification (PAN / Aadhaar) and brief profiles
• Recent financial statements or projections
• Product details — a demo, prototype or working link if available

Exact requirements are confirmed on the official application portal — treat this as a preparation checklist.

UP Buyer-Seller Meet Reimbursement Scheme — 50% of Event Cost, Up to ₹10L is best suited for startups in India seeking non-dilutive funding of ₹10L. If that describes your startup, review the eligibility criteria above before applying.