HP Electricity Tariff Concession — 15% Off for AYUSH Units

This is a power-cost incentive for traditional medicine and wellness businesses in Himachal Pradesh, run by the Department of Industries, Government of Himachal Pradesh under the Startup Himachal umbrella.

The concession sits inside the Himachal Pradesh Industrial Investment Policy 2019 and is aimed specifically at AYUSH enterprises — units working across Ayurveda, Yoga & Naturopathy, Unani, Siddha and Homoeopathy. An approved unit receives a 15% concession on its electricity energy charges, and the relief stays in force for three years.

Why it matters: electricity is one of the heaviest recurring expenses for a manufacturing facility, a wellness centre or a specialised clinic. Lowering that line item frees up working capital that can go back into expansion, research, staffing or equipment instead of into the monthly bill.

The programme has no bidding round and no closing date. Claims are handled on a rolling basis, so an enterprise can apply whenever it is ready. The support is a subsidy: nothing has to be repaid, and the state takes no ownership share in the business in return.

• 15% concession on electricity energy charges
• Benefit runs for three years from approval
• Open to AYUSH enterprises operating in Himachal Pradesh
• Rolling applications — there is no closing date
• A subsidy, not a loan: no repayment and no equity taken
• Offered under the Himachal Pradesh Industrial Investment Policy 2019

Eligible applicants: AYUSH enterprises that are operational within Himachal Pradesh.

The five streams covered are Ayurveda, Yoga & Naturopathy, Unani, Siddha and Homoeopathy.

• Manufacturing units producing AYUSH goods qualify.
• Service providers, including wellness centres and specialised clinics, qualify.
• Cultivation activity connected to the AYUSH streams also falls within scope.

Newly established ventures are welcome. The scheme exists to encourage fresh investment in the state, so a unit that has recently started operations can claim the concession as long as it satisfies the criteria.

Since applications run on a rolling basis, there is no fixed window to wait for.

HP Electricity Tariff Concession — 15% Off for AYUSH Units is open to startups at any stage. It is open to startups registered anywhere in India.

HP Electricity Tariff Concession — 15% Off for AYUSH Units accepts applications on a rolling basis — there is no fixed cut-off date, so eligible startups can apply at any time. Because rolling programmes can pause without notice, confirm the window is still open on the official site before you start.

The reward is direct: 15% off the energy charges billed to an approved AYUSH unit, sustained for three years.

• The reduction is passed on against the electricity bill itself, so it works as a discount rather than a separate reimbursement or cheque.
• Because the relief repeats every billing cycle for the full period, the cumulative saving over three years can be substantial.
• Nothing has to be repaid — this is a subsidy, not a loan.
• The government takes no equity or ownership stake in the enterprise.
• The money saved can be channelled into expansion, technology upgrades, research or human resource development.

The concession is extended in line with the Himachal Pradesh Industrial Investment Policy – 2019.

HP Electricity Tariff Concession — 15% Off for AYUSH Units is offered by Department of Industries, Government of Himachal Pradesh (Startup Himachal), a government body. As a government-backed subsidy, it is publicly funded and open to eligible startups across India.

Approval is a verification exercise rather than a competition — the deciding factor is whether the unit meets the conditions of the scheme.

• File the claim. The enterprise submits its application following the procedure set out in the Himachal Pradesh Industrial Investment Policy 2019 and the AYUSH Policy 2019.
• Departmental review. The submission goes to the committee or department within the Himachal Pradesh government that handles industrial incentives.
• Documentary scrutiny. The check is document-based: officials confirm that the applicant is genuinely an AYUSH unit, that it operates inside Himachal Pradesh, and that the stipulated conditions of both policies are met.
• Sanction and application. Once the claim is cleared, the concession is applied to the enterprise's electricity bills.

Before you apply to HP Electricity Tariff Concession — 15% Off for AYUSH Units, keep the following documents ready:

• A pitch deck or short business plan describing the problem, product and traction
• Company registration documents and PAN
• Founder identification (PAN / Aadhaar) and brief profiles
• Recent financial statements or projections
• Product details — a demo, prototype or working link if available

Exact requirements are confirmed on the official application portal — treat this as a preparation checklist.