HP AYUSH Interest Subvention Scheme — 4% Loan Subsidy, Up to ₹45L

The HP AYUSH Interest Subvention Scheme is a credit-support measure from the Department of Industries, Government of Himachal Pradesh, delivered under the state's Startup Himachal banner. It sits inside Himachal's AYUSH Policy 2019 — the framework built to grow businesses working with traditional Indian medicine and wellness — and its single job is to make borrowing cheaper for such ventures.

This is not a grant that puts money on the balance sheet. The state instead absorbs part of the interest a business owes its lender on a term loan. A qualifying enterprise gets a 4% interest subsidy, capped at ₹15 lakh in a single year, and the benefit continues for 3 years — which works out to as much as ₹45 lakh in total relief. Because the money offsets finance costs already being paid, the impact shows up as breathing room in monthly cash flow.

The scheme keeps a wide door inside the sector. Product makers, clinics, wellness service providers and research-led outfits are all part of the intended group, from small operators to established businesses planning expansion. Multi-year support of this kind lets a founder forecast what their debt will really cost before committing to new capacity.

Affordable credit is one of the sharpest constraints on AYUSH businesses in the state, and that is precisely what this programme targets. By shouldering a slice of the interest burden, Himachal Pradesh aims to draw in fresh investment, help existing units scale, and sharpen the competitive edge of its traditional-medicine and wellness industry.

• 4% subsidy on the interest charged on a term loan
• Capped at ₹15 lakh per year, for 3 years — up to ₹45 lakh in total
• Rolling applications, no fixed closing date
• Open only to AYUSH enterprises operating in Himachal Pradesh
• Non-dilutive: it lowers loan cost and takes no equity or stake
• Delivered under the state's AYUSH Policy 2019 by the Department of Industries

The scheme is meant for AYUSH enterprises, and only for those rooted in Himachal Pradesh.

• Sector: the venture must work in the AYUSH space — Ayurveda, Yoga and Naturopathy, Unani, Siddha or Homoeopathy. Manufacturers of AYUSH goods, clinics, research-led outfits and other service providers all fall inside that definition.
• Location: the business must be operating in Himachal Pradesh. Units based outside the state are out of scope.

The stated criteria stop there. No turnover floor, founder profile, entity-type restriction or DPIIT recognition condition is mentioned in the scheme's published eligibility.

HP AYUSH Interest Subvention Scheme — 4% Loan Subsidy, Up to ₹45L is open to startups at any stage. It is open to startups registered anywhere in India.

HP AYUSH Interest Subvention Scheme — 4% Loan Subsidy, Up to ₹45L accepts applications on a rolling basis — there is no fixed cut-off date, so eligible startups can apply at any time. Because rolling programmes can pause without notice, confirm the window is still open on the official site before you start.

Two figures define the support: 4% and ₹15 lakh.

• Subsidy rate: the state covers 4% of the interest charged on your term loan.
• Annual ceiling: the benefit cannot exceed ₹15 lakh per annum.
• Tenure: the support continues for 3 years.
• Maximum total value: at the ceiling, that is ₹45 lakh of interest relief over the full period.

By lowering what the loan actually costs, the scheme frees up working capital that a business can redirect into infrastructure, expansion or day-to-day operations. The subsidy is paid out either as reimbursement of interest already paid, or as a direct adjustment against the interest component of the loan, according to the terms of the policy.

HP AYUSH Interest Subvention Scheme — 4% Loan Subsidy, Up to ₹45L is offered by Department of Industries, Government of Himachal Pradesh (Startup Himachal), a government body. As a government-backed subsidy, it is publicly funded and open to eligible startups across India.

There is no pitch round, cohort or competitive shortlist here. The route is administrative:

• Take a term loan from a recognised financial institution for your AYUSH venture.
• Assemble the paperwork — business registration details, the bank's loan sanction letter and any AYUSH-related compliance certificates.
• File the interest subvention application through the official state government portal or with the designated department, following the AYUSH Policy 2019 guidelines.
• The application is then reviewed and approved by the relevant government committee.
• Once cleared, the subvention is disbursed as per the policy's terms — typically as a reimbursement or as a direct adjustment against your loan interest.

Before you apply to HP AYUSH Interest Subvention Scheme — 4% Loan Subsidy, Up to ₹45L, keep the following documents ready:

• A pitch deck or short business plan describing the problem, product and traction
• Company registration documents and PAN
• Founder identification (PAN / Aadhaar) and brief profiles
• Recent financial statements or projections
• Product details — a demo, prototype or working link if available

Exact requirements are confirmed on the official application portal — treat this as a preparation checklist.

HP AYUSH Interest Subvention Scheme — 4% Loan Subsidy, Up to ₹45L is best suited for startups in India seeking non-dilutive funding of ₹45L. If that describes your startup, review the eligibility criteria above before applying.