Support for Digital Marketing — ₹2,000–₹10,000 for West Bengal Artisans — Frequently Asked Questions

It pays for the cost of taking a craft business online. The grant can be put towards establishing an online presence, e-commerce platform charges, digital advertising and similar promotion activity that helps artisans sell outside their immediate local market. The sub-scheme sits under the West Bengal Artisans Financial Benefit Scheme and is run by the state's Department of Micro, Small and Medium Enterprises and Textiles.

Yes, the amount is fixed by applicant category. An individual artisan receives ₹2,000. An industrial cooperative society receives ₹10,000, since the support is intended to open up online market access for its whole membership rather than for one person.

You can apply if you are an individual artisan, or an artisan within a group of artisans attached to an industrial cooperative society. You must be between 18 and 60 years old, be actively working in a traditional craft or trade with hand tools, small machines or similar equipment, appear on the State Portal for artisans & weavers, and be an Indian citizen who has been a permanent resident of West Bengal for the past 10 years.

Those are not among the conditions listed for this scheme. The registration that matters here is enlistment on the State Portal for artisans & weavers, and that listing is verified by the local office along with the rest of your documents and eligibility criteria.

No fixed deadline is set. The scheme runs on a rolling basis and stays in force for five years from its March 2024 notification, so you can apply at any point while it remains active. If a local application window is specified in your area, make sure your papers reach the office within it.

It is neither a loan nor an equity investment. The benefit is paid as a grant, so nothing is repaid later and no ownership stake is taken in your craft business or in the cooperative society.

Submissions are made offline, at the office that covers your location. Rural applicants go to the Block Development Officer's office, those in Municipality areas go to the Sub-Divisional Officer's office, and applicants in urban areas go to the respective Municipal Corporation Office.

You will need the completed application form along with proof of age, evidence that you have been a permanent resident of West Bengal for the last 10 years, verification that you are engaged in a traditional craft or trade, and confirmation of your enlistment on the State Portal for artisans & weavers.

The local administrative office first verifies your documents and checks the eligibility conditions, including age, residency, craft engagement and portal enlistment. A designated authority or committee in the Department of Micro, Small and Medium Enterprises and Textiles, or the relevant local body, then approves applications that meet all requirements. Approved applicants are notified, and the financial benefit is disbursed after that.

Support for Digital Marketing — ₹2,000–₹10,000 for West Bengal Artisans is offered by Department of Micro, Small and Medium Enterprises and Textiles, Government of West Bengal, a government body. It is provided as non-dilutive funding.

Apply directly through the official application link on this page. Review the eligibility criteria and prepare your startup documents before you begin.