Support for Digital Marketing — ₹2,000–₹10,000 for West Bengal Artisans
A West Bengal government grant that helps individual artisans and industrial cooperative societies pay for digital marketing and e-commerce access. Individual artisans receive ₹2,000; cooperative societies receive ₹10,000. Applications are accepted on a rolling basis.
- Funding amount
- ₹2,000 – ₹10,000 (grant)
- Funding type
- Grant
- Provider
- Department of Micro, Small and Medium Enterprises and Textiles, Government of West Bengal (Government)
- Application deadline
- Rolling
- Eligible stage
- Any stage
- Location
- Open to startups registered in India
Overview
The Support for Digital Marketing is one of the sub-schemes operating inside the larger West Bengal Artisans Financial Benefit Scheme. It is administered by the state's Department of Micro, Small and Medium Enterprises and Textiles and was notified on 7 March 2024, with a planned run of five years.
The idea behind it is straightforward. Skilled craftspeople in West Bengal have traditionally depended on local buyers and physical sales channels, which caps how far their work can travel. This sub-scheme puts a small grant behind the move to online marketplaces and e-commerce platforms, so that a craftsperson or a cooperative can reach customers well beyond their own district.
The support is paid as a grant, and the amount depends on who is applying — an individual artisan or an industrial cooperative society. Applications are handled offline through local government offices, and the scheme has no fixed closing date during its five-year term.
Highlights
- Grants of ₹2,000 for an individual artisan and ₹10,000 for an industrial cooperative society
- Open to artisans across West Bengal aged 18 to 60 who practise a traditional craft or trade
- Designed to fund entry into digital markets and e-commerce platforms
- Rolling applications — no fixed last date during the scheme's five-year run
- Submitted offline: BDO office for rural areas, SDO office for Municipality areas, Municipal Corporation Office for urban areas
- Applicants must be enlisted on the State Portal for artisans & weavers
Who can apply
To be considered, an applicant has to satisfy every condition below — the local office that receives the form verifies each one.
- Who can apply: an individual artisan, or an artisan who is part of a group of artisans attached to an industrial cooperative society.
- Age: between 18 and 60 years.
- Craft: actively practising a traditional craft or trade using hand tools, small machines or similar equipment.
- Registration: enlisted on the State Portal for artisans & weavers.
- Citizenship and residence: an Indian citizen who has been a permanent resident of West Bengal for the past 10 years.
Applicants who do not meet all of these requirements together are not eligible for the benefit.
Support for Digital Marketing — ₹2,000–₹10,000 for West Bengal Artisans is open to startups at any stage. It is open to startups registered anywhere in India.
- Eligible stage
- Any stage
- Location
- Open to startups registered in India
Deadline & timing
Support for Digital Marketing — ₹2,000–₹10,000 for West Bengal Artisans accepts applications on a rolling basis — there is no fixed cut-off date, so eligible startups can apply at any time. Because rolling programmes can pause without notice, confirm the window is still open on the official site before you start.
What the funding covers
The scheme pays a direct cash grant, with the amount set by the type of applicant.
- Individual artisans: ₹2,000.
- Industrial cooperative societies: ₹10,000, aimed at widening online market access for the society's members.
The grant is meant to cover the costs of going digital — building an online presence, e-commerce platform charges, digital advertising and other promotion expenses that raise the visibility of traditional crafts and their sales.
This is grant money, not credit. It does not have to be repaid, and no share of the artisan's business or of the cooperative society is given up in return.
About the provider
Support for Digital Marketing — ₹2,000–₹10,000 for West Bengal Artisans is offered by Department of Micro, Small and Medium Enterprises and Textiles, Government of West Bengal, a government body. As a government-backed grant, it is publicly funded and open to eligible startups across India.
How to apply
Applications are submitted on the . Confirm the current deadline and document checklist there before you start.
Selection process
Applications are routed to the local administrative office that covers the applicant's location — the Block Development Officer's office for rural areas, the Sub-Divisional Officer's office in Municipality areas, and the Municipal Corporation Office in urban areas.
That office carries out verification. The supporting documents are reviewed and each eligibility condition is checked, including age, the ten-year residency claim, engagement in a traditional craft or trade, and enlistment on the State Portal for artisans & weavers.
A designated authority or committee — either within the Department of Micro, Small and Medium Enterprises and Textiles or at the local body level — then approves the applications that comply with all scheme requirements.
Successful applicants are notified of the outcome, after which the financial benefit is disbursed.
Documents you’ll need
Before you apply to Support for Digital Marketing — ₹2,000–₹10,000 for West Bengal Artisans, keep the following documents ready:
- A pitch deck or short business plan describing the problem, product and traction
- Company registration documents and PAN
- Founder identification (PAN / Aadhaar) and brief profiles
- Recent financial statements or projections
- Product details — a demo, prototype or working link if available
Exact requirements are confirmed on the official application portal — treat this as a preparation checklist.
Who this is best for
Support for Digital Marketing — ₹2,000–₹10,000 for West Bengal Artisans is best suited for startups in India seeking non-dilutive funding of ₹2,000 – ₹10,000. If that describes your startup, review the eligibility criteria above before applying.
Frequently asked questions
What does the Support for Digital Marketing sub-scheme actually pay for?
It pays for the cost of taking a craft business online. The grant can be put towards establishing an online presence, e-commerce platform charges, digital advertising and similar promotion activity that helps artisans sell outside their immediate local market. The sub-scheme sits under the West Bengal Artisans Financial Benefit Scheme and is run by the state's Department of Micro, Small and Medium Enterprises and Textiles.
How much funding is offered, and does the amount change with the type of applicant?
Yes, the amount is fixed by applicant category. An individual artisan receives ₹2,000. An industrial cooperative society receives ₹10,000, since the support is intended to open up online market access for its whole membership rather than for one person.
Who is eligible to apply for this scheme?
You can apply if you are an individual artisan, or an artisan within a group of artisans attached to an industrial cooperative society. You must be between 18 and 60 years old, be actively working in a traditional craft or trade with hand tools, small machines or similar equipment, appear on the State Portal for artisans & weavers, and be an Indian citizen who has been a permanent resident of West Bengal for the past 10 years.
Do I need DPIIT recognition or MSME/Udyam registration to apply?
Those are not among the conditions listed for this scheme. The registration that matters here is enlistment on the State Portal for artisans & weavers, and that listing is verified by the local office along with the rest of your documents and eligibility criteria.
Is there a deadline to submit an application?
No fixed deadline is set. The scheme runs on a rolling basis and stays in force for five years from its March 2024 notification, so you can apply at any point while it remains active. If a local application window is specified in your area, make sure your papers reach the office within it.
Is this a loan, and does the government take any equity?
It is neither a loan nor an equity investment. The benefit is paid as a grant, so nothing is repaid later and no ownership stake is taken in your craft business or in the cooperative society.
Where do I submit my application?
Submissions are made offline, at the office that covers your location. Rural applicants go to the Block Development Officer's office, those in Municipality areas go to the Sub-Divisional Officer's office, and applicants in urban areas go to the respective Municipal Corporation Office.
What documents are typically needed?
You will need the completed application form along with proof of age, evidence that you have been a permanent resident of West Bengal for the last 10 years, verification that you are engaged in a traditional craft or trade, and confirmation of your enlistment on the State Portal for artisans & weavers.
How is my application assessed, and how is the money released?
The local administrative office first verifies your documents and checks the eligibility conditions, including age, residency, craft engagement and portal enlistment. A designated authority or committee in the Department of Micro, Small and Medium Enterprises and Textiles, or the relevant local body, then approves applications that meet all requirements. Approved applicants are notified, and the financial benefit is disbursed after that.
Who offers Support for Digital Marketing — ₹2,000–₹10,000 for West Bengal Artisans?
Support for Digital Marketing — ₹2,000–₹10,000 for West Bengal Artisans is offered by Department of Micro, Small and Medium Enterprises and Textiles, Government of West Bengal, a government body. It is provided as non-dilutive funding.
How do I apply for Support for Digital Marketing — ₹2,000–₹10,000 for West Bengal Artisans?
Apply directly through the official application link on this page. Review the eligibility criteria and prepare your startup documents before you begin.
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