UP Textile Marketing Company Subsidy: ₹50L for Youth-Led Firms — Frequently Asked Questions

It covers 75% of what you spend on registering your marketing company and on setting up its infrastructure, and the total is capped at ₹50 lakh per company. If your eligible bill is smaller, the subsidy is correspondingly smaller — the ₹50 lakh figure is a ceiling, not a flat payout.

Two heads of cost are covered: the charges for registering the marketing company, and the cost of setting up the infrastructure facilities the company needs. Because it works as a reimbursement, the money comes back to you after the expense has been incurred and verified.

Applicants must be youth who are residents of Uttar Pradesh — both male and female founders can apply. They need to group together and create a new marketing company rather than apply on behalf of an existing one, and that company must have marketing arrangements in place, including the facility to sell online.

The scheme is built around forming a new marketing company as per the norms for group formations in Uttar Pradesh, so the company has to be legally registered. Company registration documents are among the papers you submit, which means registration is expected either before or alongside the application.

No. This incentive is described as rolling and always open, so there is no last date to race against. You can apply once your group and your company are ready.

No. This is a subsidy, not an investment — the state does not take any stake or ownership in the company. What you receive is a partial refund of money you have already spent on registration and infrastructure.

The scheme's stated conditions do not list DPIIT or MSME registration as a requirement. Eligibility is framed around being a young resident of Uttar Pradesh and forming a new marketing company with online sales capability. Since the incentive is part of the state's Textile and Garmenting Policy 2022, the detailed guidelines are the right place to confirm whether any additional registration is expected.

Since the subsidy covers 75%, your company has to fund the other 25% of the eligible registration and infrastructure costs. Plan your budget accordingly — you will need to spend the full amount first, with a quarter of it coming permanently out of your own pocket.

Typically proof of identity and residence for every member of the group, the company's registration documents once it is formed, a detailed project report, the proposed budget for registration and infrastructure, and a business plan that sets out your marketing strategy including online sales.

Start by obtaining and reading the detailed guidelines for Incentive 23 under the UP Textile and Garmenting Policy 2022. Applications are submitted online through the state's Nivesh Mitra portal at https://niveshmitra.up.gov.in/, or as physical copies to the nodal agency named in the policy. After submission your application goes through scrutiny, and on approval the subsidy is disbursed as a reimbursement against verified expenses.

UP Textile Marketing Company Subsidy: ₹50L for Youth-Led Firms is offered by Government of Uttar Pradesh, a government body. It is provided as non-dilutive funding.

Apply directly through the official application link on this page. Review the eligibility criteria and prepare your startup documents before you begin.