Takshak Marketing Case Study Challenge — ₹35,000 Prize Pool for MBA Teams
Takshak is a national marketing case study competition from Krishi Chanakya at MANAGE, Hyderabad, inviting MBA students in teams of 2–3 to solve a real brand problem and share a ₹35,000 cash prize pool.
- Funding amount
- ₹35,000 (competition)
- Funding type
- Competition
- Application deadline
- Closed (10 Aug 2026)
- Eligible stage
- Any stage
- Location
- Open to startups registered in India
Overview
Takshak is a national-level marketing case study competition organised by Krishi Chanakya, the annual management and agribusiness festival of the National Institute of Agricultural Extension Management (MANAGE), Hyderabad. MANAGE is an autonomous institute operating under the Ministry of Agriculture and Farmers' Welfare, Government of India, focused on agricultural extension and management education.
The contest is built for Master of Business Administration students who want to test their strategic thinking and creative problem-solving against a live brand challenge rather than a textbook exercise. Entrants first clear a financial modeling quiz, then build a marketing solution for a real-world case, and the strongest squads are invited to campus to present before a judging panel.
Cash prizes worth ₹35,000 are on the table, split between the winning team and the runner-up, with certificates for national finalists. Registration opens on 25 July 2026 and closes on 10 August 2026, and all entries are routed through the official Unstop listing for the challenge.
Highlights
- National marketing case study challenge for MBA students, run by Krishi Chanakya at MANAGE, Hyderabad
- Cash prizes of ₹20,000 for the winner and ₹15,000 for the runner-up — a ₹35,000 total pool
- Three rounds: a 30-minute financial modeling quiz, an abstract submission, then a live on-campus final
- Teams of 2–3 students from the same institute; multiple teams per college allowed
- Registration window: 25 July 2026 to 10 August 2026 via Unstop
- Only the team leader submits, and each participant may enter just one team
Who can apply
Takshak is open to anyone currently pursuing a Master of Business Administration (MBA). There is no restriction by specialisation, city, or state, because the challenge runs at national level.
The team rules are what matter most:
- Each entry must have 2 to 3 members.
- Every member has to belong to the same institute.
- A college or B-school may send as many teams as it wants — registrations from one campus are not capped.
- A participant can be part of only one entry, so nobody can appear on two teams.
- On Unstop, only the team leader is allowed to make the submission.
Beyond student status and team composition, no other eligibility filter — such as company incorporation, sector, or turnover — is mentioned for this challenge.
Takshak Marketing Case Study Challenge — ₹35,000 Prize Pool for MBA Teams is open to startups at any stage. It is open to startups registered anywhere in India.
- Eligible stage
- Any stage
- Location
- Open to startups registered in India
Deadline & timing
The most recent application window for Takshak Marketing Case Study Challenge — ₹35,000 Prize Pool for MBA Teams closed on 10 Aug 2026. Many programmes run repeat cohorts, so it is worth checking the official site for the next round.
What the funding covers
Takshak is a prize-based competition, so the rewards are direct cash awards and a certificate rather than a grant or investment tranche.
The prize split is:
- Winner: ₹20,000
- Runner-up: ₹15,000
- National finalists: certificate
- Total cash prize pool: ₹35,000
Because this is a competition, the winnings are award money — no equity, stake, or repayment obligation is attached to them.
How to apply
Applications are submitted on the . Confirm the current deadline and document checklist there before you start.
Selection process
The challenge runs across three distinct rounds, each filtering the field further.
Round 1 — Quiz
A 30-minute quiz with 25 questions built around core financial modeling concepts. Participants are free to move back and forth between questions during the attempt.
Round 2 — Abstract Submission
Teams receive a real-world marketing case study and must submit a presentation of 3 to 5 slides, not counting the Intro and Thank You slides, setting out their strategic solution before the deadline. This round is eliminative.
Round 3 — Final Round
The best-performing teams are invited to campus to present their solution live in front of a panel of judges.
Documents you’ll need
Before you apply to Takshak Marketing Case Study Challenge — ₹35,000 Prize Pool for MBA Teams, keep the following documents ready:
- A pitch deck or short business plan describing the problem, product and traction
- Company registration documents and PAN
- Founder identification (PAN / Aadhaar) and brief profiles
- Recent financial statements or projections
- Product details — a demo, prototype or working link if available
Exact requirements are confirmed on the official application portal — treat this as a preparation checklist.
Who this is best for
Takshak Marketing Case Study Challenge — ₹35,000 Prize Pool for MBA Teams is best suited for startups in India seeking non-dilutive funding of ₹35,000. If that describes your startup, review the eligibility criteria above before applying.
Frequently asked questions
What exactly is Takshak?
Takshak is a national marketing case study competition run by Krishi Chanakya, the annual management and agribusiness festival of the National Institute of Agricultural Extension Management (MANAGE), Hyderabad. MBA students form teams, clear a quiz, and then work on a genuine marketing case study for a brand, with the best teams presenting on campus.
Who is eligible to participate?
Any student currently pursuing a Master of Business Administration (MBA) can take part. You need to register as a team of 2 to 3 members, and all members must be from the same institute. The challenge is national in scope, so there is no restriction by state, city, or specialisation.
How much can a team win?
The winning team receives ₹20,000 and the runner-up gets ₹15,000, making a total cash prize pool of ₹35,000. Teams that reach the national final round also receive a certificate.
What is the application deadline?
Registration opens on 25 July 2026 and closes on 10 August 2026. You need to complete your entry on the official Unstop page within that window before submissions are shut.
Does Takshak take equity or ask for any investment?
No. Takshak is a competition, not a funding programme, so the prizes are outright cash awards. There is no equity stake, repayment, or investment component involved for participating teams.
How do we apply for the challenge?
Applications are made through the official Unstop listing for Takshak. Registration opens on 25 July 2026 and shuts on 10 August 2026, and only the team leader is permitted to submit on behalf of the team.
What happens in each round of the competition?
Round 1 is a 30-minute quiz of 25 questions on core financial modeling concepts, with free navigation between questions. Round 2 is an eliminative abstract submission, where teams receive a real-world marketing case study and submit a 3 to 5 slide presentation with their strategic solution, excluding the Intro and Thank You slides. Round 3 is the final, where the top teams are invited to campus to present live before a panel of judges.
Can our college send more than one team?
Yes. There is no cap on the number of registrations from a single institution, so several teams from the same campus can enter. The only limits are that a team must have 2 to 3 members from that same institute, and an individual participant can be part of only one entry.
Can one person be on two teams or submit twice?
No. Each participant is allowed only one entry, so you cannot appear on multiple teams. Also, submissions on Unstop can be made only by the team leader, which keeps one authorised point of contact for each team.
Is the competition online or on campus?
The challenge is listed with an online format for the earlier stages, where teams take the quiz and send in their abstract presentation. The final round requires shortlisted teams to travel to campus and present their solution live before the judging panel.
Is DPIIT recognition required for Takshak Marketing Case Study Challenge — ₹35,000 Prize Pool for MBA Teams?
No. DPIIT (Startup India) recognition is not listed as a mandatory requirement for Takshak Marketing Case Study Challenge — ₹35,000 Prize Pool for MBA Teams, though having it can strengthen your application and unlock other benefits.
How do I apply for Takshak Marketing Case Study Challenge — ₹35,000 Prize Pool for MBA Teams?
Apply directly through the official application link on this page. Review the eligibility criteria and prepare your startup documents before you begin.
Alternatives to Takshak Marketing Case Study Challenge — ₹35,000 Prize Pool for MBA Teams
Not sure Takshak Marketing Case Study Challenge — ₹35,000 Prize Pool for MBA Teams is the right fit, or already applied? These are other grants open to Indian startups that founders shortlist alongside it.
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