Puducherry Sales Rebate (Marketing & Publicity) — Up to ₹15L/Year — Frequently Asked Questions

An eligible outlet receives a 15% rebate on its sales of handicrafts and of products made by micro and small enterprises in Puducherry. The total is capped at ₹15,00,000 per annum, so the rebate stops accruing once a year's claims reach that ceiling.

The rebate is calculated on turnover from handicrafts and from goods manufactured by micro and small enterprises located within Puducherry. Sales of other merchandise do not form part of the claim.

Applicants must be sales emporia or showrooms with a unit in Puducherry, and they must be recognised by the Union Territory of Puducherry for selling handicrafts and products of micro and small enterprises. All three conditions apply together.

No. The scheme runs on a rolling basis and is always open, so a recognised outlet can submit its application on any working day rather than waiting for a notification window.

The disbursement mode is reimbursement. You generate the sales first, then claim the rebate on them — the scheme does not issue an advance against expected turnover.

No. This is a subsidy paid as a cash rebate, so it is non-dilutive — you do not give up shares, ownership or a seat on your board in exchange for the money.

The eligibility conditions published for this scheme do not mention DPIIT or MSME registration. What they do require is recognition by the UT of Puducherry, a unit located in Puducherry, and the sale of handicrafts plus micro and small enterprise products, so those are the points to confirm with the department.

You complete the prescribed application form and paste a passport-sized photograph on it as directed, signing across where the form says so. Alongside it, attach self-attested copies of the supporting documents named in the form and scheme guidelines — typically proof of establishment, your recognition from the UT, and sales records.

Download and print the prescribed form from the Department of Industries and Commerce, Puducherry website, fill it in fully, and submit it in person with the attachments at the District Industries Centre, Thattachavady, Puducherry – 605 009, during working days and office hours. There is no online submission route.

On submission, the details are entered in the application receipt register and a unique identification number is assigned to you. That number is your acknowledgement of receipt and should be quoted in all future correspondence about the application.

Puducherry Sales Rebate (Marketing & Publicity) — Up to ₹15L/Year is open to startups at any stage. It is open to startups registered anywhere in India.

Puducherry Sales Rebate (Marketing & Publicity) — Up to ₹15L/Year is offered by Industries and Commerce Department, Government of Puducherry, a government body. It is provided as non-dilutive funding.

Apply directly through the official application link on this page. Review the eligibility criteria and prepare your startup documents before you begin.