Marketing Incentives: Karnataka Startup Policy (International Marketing Reimbursement) — Frequently Asked Questions
Answers to the questions founders most often ask about Marketing Incentives: Karnataka Startup Policy (International Marketing Reimbursement) — who qualifies, the funding amount, required documents and how the application works.
Frequently asked questions
What is the maximum reimbursement amount I can claim per year?
The program reimburses up to ₹5 lakh per financial year per company.
What expenses or activities qualify for the reimbursement?
Qualifying costs include international travel in economy class (plus a USD 100 daily subsistence), expenses for participating in trade fairs or conferences, promotional and sales activities abroad, publishing branded assets (ebooks, infographics, audio, presentations), and subscriptions to research or market reports.
Does my startup have to be DPIIT or MSME registered?
No. You only need a valid registration number from the Karnataka Startup Cell to get benefits under this scheme.
Is this considered a grant or a loan? Does it give up equity?
This is a reimbursement (subsidy) program – the startup does not part with any equity. It is not a loan, so there is no repayment obligation.
Which state or region of operations qualifies?
Only startups registered in the state of Karnataka (with Karnataka Startup Cell) are entitled to apply.
What are the startup stage eligibility conditions?
The scheme is open to startups at product stage (post-idea), revenue stage, or profitable stage – essentially any formal stage beyond ideation.
Are there any specific sector restrictions?
No sector restrictions are listed. Any company operating in Karnataka with an international marketing focus can apply, provided it meets other eligibility requirements.
Is there a specified application deadline?
The application gateway is always open (rolling). However, claims must be filed within six months of incurring the expense, and claims are accepted on a half-yearly basis within each financial year.
Is preference given to women-founded startups?
Yes. Applications that include at least one woman member of the startup team receive priority during evaluation.
What documents are typically needed for reimbursement?
You need to submit evidence of the expenses (invoices, receipts, payment proofs) as part of your application. The Karnataka Startup Cell verifies these during the review process.
How much funding does Marketing Incentives: Karnataka Startup Policy (International Marketing Reimbursement) provide?
Marketing Incentives: Karnataka Startup Policy (International Marketing Reimbursement) provides ₹5L (up to) as subsidy. Always confirm the exact amount and any conditions on the official site, as figures can change between cohorts.
Who offers Marketing Incentives: Karnataka Startup Policy (International Marketing Reimbursement)?
Marketing Incentives: Karnataka Startup Policy (International Marketing Reimbursement) is offered by KBITS, Government of Karnataka, a government body. It is provided as non-dilutive funding.
How do I apply for Marketing Incentives: Karnataka Startup Policy (International Marketing Reimbursement)?
Apply directly through the official application link on this page. Review the eligibility criteria and prepare your startup documents before you begin.