Break the Feed: Unstop Content Challenge With ₹15,000 in Prizes — Frequently Asked Questions

It is a social media content creation challenge run by Unstop. Participants make an Instagram Reel, a LinkedIn post or a YouTube Short that encourages other students to apply for either Adobe University Hackathon 2026 or TVS Credit E.P.I.C. 8.0, post it publicly, and then submit the link on Unstop for judging. Original, relatable and share-worthy content is the whole point.

Prize money goes up to ₹15,000 in total. The winner receives ₹10,000 in cash along with a 30-minute catch-up session with Ankit Aggarwal, Founder & CEO of Unstop. The first runner-up gets ₹5,000 in cash and a 15-minute catch-up session with him. There is no equity component — these are outright cash prizes.

The challenge runs from July 24 to August 2, 2026, and there are two separate submission cut-offs. If your content promotes Adobe University Hackathon 2026, you must submit the URL by July 30, 2026. If it promotes TVS Credit E.P.I.C. 8.0, the deadline is August 2, 2026.

Anyone who is 18 years or older and has a phone plus an internet connection can take part. You do not need any prior content-creation experience, and the challenge does not restrict participants by college, course, stream, city or state. Whether you are a seasoned creator or posting for the first time, you qualify.

No. Break the Feed is strictly an individual challenge — the team size is 1. Each participant has to create and post their own content and submit their own link.

One original piece of content in any of three formats: an Instagram Reel, a LinkedIn post or a YouTube Short. It has to promote either Adobe University Hackathon 2026 or TVS Credit E.P.I.C. 8.0, and it should be creative, relatable and designed to make fellow students stop and apply.

There are four themes, and you can adapt whichever you like to either competition: Day in My Life (such as a day in the life of an Adobe finalist), GRWM or Get Ready With Me (such as GRWM for the TVS Credit E.P.I.C. finals), What's in My Bag? (an Adobe edition or a TVS Credit E.P.I.C. survival kit), and Explain It to… (for example, explaining Adobe University Hackathon to your parents).

First publish your content on your chosen platform. Tag @unstop.world, along with @adobeindia if your content is about the Adobe hackathon or @tvscredit if it is about TVS Credit E.P.I.C. Use both hashtags — #BreakTheFeed and #MadeOnUnstop. Then go to the official Unstop competition page and submit the URL of your published post before your applicable deadline.

No. Break the Feed is a content creation competition, not a startup funding or investment programme, so it does not take any equity or stake in your work. There is also no requirement for DPIIT recognition or MSME/Udyam registration — the only stated eligibility rule is that you must be 18 or older and entering individually.

Beyond the two cash prizes, the top five entries are recognised by the organisers. The winning post specifically is shared as a collaborator post with Unstop, which extends its reach and visibility across the Unstop community.

Apply directly through the official application link on this page. Review the eligibility criteria and prepare your startup documents before you begin.