Break the Feed: Unstop Content Challenge With ₹15,000 in Prizes
A Unstop content challenge: post a Reel, LinkedIn post or Short promoting Adobe University Hackathon 2026 or TVS Credit E.P.I.C. 8.0 and compete for up to ₹15,000 in cash prizes.
- Funding amount
- ₹15,000 (competition)
- Funding type
- Competition
- Application deadline
- Closed (2 Aug 2026)
- Eligible stage
- Any stage
- Location
- Open to startups registered in India
Overview
Break the Feed is a social media content competition hosted by Unstop, the platform known for student and early-professional competitions. Rather than judging a business idea, it judges what you can make: an Instagram Reel, a LinkedIn post or a YouTube Short that cuts through students' feeds and pushes them to actually apply for one of two flagship student competitions — Adobe University Hackathon 2026 or TVS Credit E.P.I.C. 8.0.
The challenge is live from July 24 to August 2, 2026. Four broad themes are offered, and you can bend whichever one you pick to either competition:
- Day in My Life — for instance, a day in the life of an Adobe finalist, or manifesting a dream opportunity
- GRWM (Get Ready With Me) — GRWM for Adobe University Hackathon, or GRWM for the TVS Credit E.P.I.C. finals
- What's in My Bag? — an Adobe edition, or a TVS Credit E.P.I.C. survival kit
- Explain It to… — explaining Adobe University Hackathon to your parents, or explaining why everyone should apply
The bar for entry is low. You need to be 18 or older, have a phone and a working internet connection, and post as an individual — no team entries. Content-creation experience is not required, so first-time posters, memers and storytellers are all equally welcome.
Cash prizes go up to ₹15,000. The winner takes home ₹10,000 and a 30-minute catch-up session with Ankit Aggarwal, who founded Unstop and leads it as CEO. The first runner-up receives ₹5,000 plus a 15-minute catch-up with him. The top five entries are recognised, and the winning post is shared as a collaborator post with Unstop — a visibility boost across the Unstop community.
Highlights
- Cash prizes worth up to ₹15,000 — ₹10,000 for the winner and ₹5,000 for the first runner-up.
- Winner and runner-up also get 30-minute and 15-minute catch-up sessions with Ankit Aggarwal, Founder & CEO of Unstop.
- Challenge window: July 24 to August 2, 2026, with two cut-offs — July 30, 2026 for Adobe-themed entries, August 2, 2026 for TVS Credit-themed entries.
- Create an original Instagram Reel, LinkedIn post or YouTube Short around one of four themes.
- Open to anyone aged 18 or older; team size is 1, individual entries only.
- Posts must tag @unstop.world plus @adobeindia or @tvscredit, and carry #BreakTheFeed and #MadeOnUnstop.
Who can apply
Break the Feed is open to anyone aged 18 or above who has a phone and an internet connection. You do not need prior experience in content creation, a specific college, a particular course, or a professional portfolio — aspiring creators, storytellers, meme makers and people simply looking for a reason to post are all eligible.
Participation is strictly individual. The team size is 1, so group or collaborative entries are not accepted.
Apart from the age requirement, the challenge states no restriction based on state, city, institution, industry or background. This is a content competition rather than a startup funding scheme, so DPIIT recognition or MSME/Udyam registration is not part of the criteria.
Break the Feed: Unstop Content Challenge With ₹15,000 in Prizes is open to startups at any stage. It is open to startups registered anywhere in India.
- Eligible stage
- Any stage
- Location
- Open to startups registered in India
Deadline & timing
The most recent application window for Break the Feed: Unstop Content Challenge With ₹15,000 in Prizes closed on 2 Aug 2026. Many programmes run repeat cohorts, so it is worth checking the official site for the next round.
What the funding covers
Break the Feed pays out in cash prizes, with the total prize value indicated as up to ₹15,000:
- Winner: ₹10,000 cash, plus an exclusive 30-minute catch-up session with Ankit Aggarwal, Founder & CEO of Unstop
- First runner-up: ₹5,000 cash, plus an exclusive 15-minute catch-up session with Ankit Aggarwal
- Top 5 entries: the winning post is published as a collaborator post with Unstop, giving it wider reach and visibility across the Unstop community
Because this is a content creation challenge and not an investment programme, the rewards are cash prizes and mentorship time — there is no equity stake involved.
How to apply
Applications are submitted on the . Confirm the current deadline and document checklist there before you start.
Selection process
There is no pitching round, interview or presentation stage here. Your published content and the URL you submit are your entire application.
The route from idea to entry has four steps:
- Pick a theme — Day in My Life, GRWM, What's in My Bag? or Explain It to…
- Create an original piece — an Instagram Reel, a LinkedIn post or a YouTube Short promoting either Adobe University Hackathon 2026 or TVS Credit E.P.I.C. 8.0
- Publish it on your chosen platform, tagging @unstop.world along with @adobeindia (for Adobe-themed content) or @tvscredit (for TVS Credit-themed content), and using the hashtags #BreakTheFeed and #MadeOnUnstop
- Submit the URL of that post on the official Unstop competition page before the cut-off that applies to you: July 30, 2026 for Adobe-themed entries and August 2, 2026 for TVS Credit-themed entries
Documents you’ll need
Before you apply to Break the Feed: Unstop Content Challenge With ₹15,000 in Prizes, keep the following documents ready:
- A pitch deck or short business plan describing the problem, product and traction
- Company registration documents and PAN
- Founder identification (PAN / Aadhaar) and brief profiles
- Recent financial statements or projections
- Product details — a demo, prototype or working link if available
Exact requirements are confirmed on the official application portal — treat this as a preparation checklist.
Who this is best for
Break the Feed: Unstop Content Challenge With ₹15,000 in Prizes is best suited for startups in India seeking non-dilutive funding of ₹15,000. If that describes your startup, review the eligibility criteria above before applying.
Frequently asked questions
What exactly is Break the Feed?
It is a social media content creation challenge run by Unstop. Participants make an Instagram Reel, a LinkedIn post or a YouTube Short that encourages other students to apply for either Adobe University Hackathon 2026 or TVS Credit E.P.I.C. 8.0, post it publicly, and then submit the link on Unstop for judging. Original, relatable and share-worthy content is the whole point.
How much money can I win?
Prize money goes up to ₹15,000 in total. The winner receives ₹10,000 in cash along with a 30-minute catch-up session with Ankit Aggarwal, Founder & CEO of Unstop. The first runner-up gets ₹5,000 in cash and a 15-minute catch-up session with him. There is no equity component — these are outright cash prizes.
What is the last date to enter?
The challenge runs from July 24 to August 2, 2026, and there are two separate submission cut-offs. If your content promotes Adobe University Hackathon 2026, you must submit the URL by July 30, 2026. If it promotes TVS Credit E.P.I.C. 8.0, the deadline is August 2, 2026.
Who is eligible to participate?
Anyone who is 18 years or older and has a phone plus an internet connection can take part. You do not need any prior content-creation experience, and the challenge does not restrict participants by college, course, stream, city or state. Whether you are a seasoned creator or posting for the first time, you qualify.
Can my friends and I enter together as a team?
No. Break the Feed is strictly an individual challenge — the team size is 1. Each participant has to create and post their own content and submit their own link.
What do I actually have to create?
One original piece of content in any of three formats: an Instagram Reel, a LinkedIn post or a YouTube Short. It has to promote either Adobe University Hackathon 2026 or TVS Credit E.P.I.C. 8.0, and it should be creative, relatable and designed to make fellow students stop and apply.
What themes can I choose from?
There are four themes, and you can adapt whichever you like to either competition: Day in My Life (such as a day in the life of an Adobe finalist), GRWM or Get Ready With Me (such as GRWM for the TVS Credit E.P.I.C. finals), What's in My Bag? (an Adobe edition or a TVS Credit E.P.I.C. survival kit), and Explain It to… (for example, explaining Adobe University Hackathon to your parents).
How and where do I submit my entry?
First publish your content on your chosen platform. Tag @unstop.world, along with @adobeindia if your content is about the Adobe hackathon or @tvscredit if it is about TVS Credit E.P.I.C. Use both hashtags — #BreakTheFeed and #MadeOnUnstop. Then go to the official Unstop competition page and submit the URL of your published post before your applicable deadline.
Does the programme take equity or require any registration like DPIIT or MSME?
No. Break the Feed is a content creation competition, not a startup funding or investment programme, so it does not take any equity or stake in your work. There is also no requirement for DPIIT recognition or MSME/Udyam registration — the only stated eligibility rule is that you must be 18 or older and entering individually.
What do the top five entries get?
Beyond the two cash prizes, the top five entries are recognised by the organisers. The winning post specifically is shared as a collaborator post with Unstop, which extends its reach and visibility across the Unstop community.
How do I apply for Break the Feed: Unstop Content Challenge With ₹15,000 in Prizes?
Apply directly through the official application link on this page. Review the eligibility criteria and prepare your startup documents before you begin.
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