Vendition Vendetta — IIM Indore Marketing Case Competition

Vendition Vendetta is a marketing case competition run by IIM Indore as part of its AtharvRanbhoomi '25 programme of events. It is pitched as an international marketing warfare contest rather than a conventional case study: teams are pushed through a series of rounds, and each round changes the problem in front of them.

The challenges range widely. Teams may be asked to shape a brand strategy, put together a social media campaign plan, sprint through fast ideation exercises, read consumer behaviour, or produce content built to spread. The closing round takes place in person on the IIM Indore campus.

Judging leans on three things — how original the thinking is, how well a team performs when the clock is against it, and how grounded the idea is in real marketing practice.

Entry is aimed at college students from every part of India, and the organisers have kept team formation flexible: members can come from different colleges, and a single college can field more than one team.

To take part, register through the competition's Unstop listing before the deadline of 20 July 2026. Further guidelines are shared with participants after they register.

• Marketing case competition organised by IIM Indore under AtharvRanbhoomi '25
• Open to college teams of 3–6 members from anywhere in India; cross-college teams allowed
• Multiple rounds spanning brand strategy, social media campaigns, rapid ideation and consumer behaviour
• Final round held in person at the IIM Indore campus
• Judged on innovation, performance under pressure and real-world marketing application
• Register on Unstop before 20 July 2026; further guidelines shared after registration

Vendition Vendetta is open to college students from anywhere in India.

• Teams must have 3 to 6 members.
• Teams can be formed across colleges — cross-college participation is permitted.
• One college is allowed to send more than one team.
• No particular stream, course or year of study is specified; the listing simply describes the audience as college students.
• No DPIIT recognition, MSME registration, incorporated company or founder-level criterion is mentioned anywhere in the listing, since this is a student competition rather than a startup funding scheme.

Vendition Vendetta — IIM Indore Marketing Case Competition is open to startups at any stage. It is open to startups registered anywhere in India.

The most recent application window for Vendition Vendetta — IIM Indore Marketing Case Competition closed on 20 Jul 2026. Many programmes run repeat cohorts, so it is worth checking the official site for the next round.

Vendition Vendetta is a case competition, not a funding programme, so no grant, seed capital, loan or equity investment is attached to it.

• The listing does not disclose prize money, a prize pool or any other reward, so no amount can be quoted here.
• Because nothing is being invested, there is no equity, dilution or repayment involved.
• Teams that last the distance get to compete in the final round in person on the IIM Indore campus.
• Any prize or recognition details would come from the organisers through the Unstop listing and the guidelines shared after registration.

The competition runs across multiple rounds, and each round introduces a different kind of marketing problem rather than repeating the same format.

• Teams work through challenges that can touch brand strategy, social media campaigns, rapid ideation, consumer behaviour and content creation.
• The final round is conducted in person at the IIM Indore campus.
• Judging rests on three criteria: innovation, the ability to execute under pressure, and how well the idea applies to real-world marketing.

Before you apply to Vendition Vendetta — IIM Indore Marketing Case Competition, keep the following documents ready:

• A pitch deck or short business plan describing the problem, product and traction
• Company registration documents and PAN
• Founder identification (PAN / Aadhaar) and brief profiles
• Recent financial statements or projections
• Product details — a demo, prototype or working link if available

Exact requirements are confirmed on the official application portal — treat this as a preparation checklist.