UP Startup Week PoC Work Order — ₹15L & ₹10L for Startups — Frequently Asked Questions

In every selected sector, the first startup chosen gets a work order of up to ₹15 lakh and the second gets one of up to ₹10 lakh. The amount is a ceiling on the work order value rather than a fixed cheque.

None of the three. It is a work order, which means the state pays you to build and prove a concept it wants tested. No equity is taken by the government and the money is not grant-in-aid — it is payment for delivered work.

Two startups from each sector that the state has selected for that edition. Overall, the policy expects UP Startup Mission to give around 14 startups a proof-of-concept opportunity each year through Startup Week.

Startups that apply through the expression of interest for a Startup Week edition and that operate in one of the sectors chosen for that year. Your pitch or idea then has to be picked by the evaluation panel — that decision is what makes you eligible for the work order.

There is no single fixed deadline; the programme runs on a rolling basis tied to each year's Startup Week. Applications open with the expression of interest issued for that edition, so the practical deadline is whenever that call closes for the sectors announced.

The available programme details do not list DPIIT recognition or MSME registration as a requirement. What matters is applying through the expression of interest, working in a selected sector, and being chosen by the panel. Registering with StartinUP is the step that puts you in the system.

A panel made up of government officials, renowned industry players, investors, mentors and bankers. The same panel decides which two startups per sector receive the work order.

Register your startup with StartinUP (UP Startup Mission), watch for that year's Startup Week expression of interest and the sectors chosen, submit your pitch for the proof-of-concept opportunity in your sector, and present it to the evaluation panel. Registration starts at https://startinup.up.gov.in/Registration. If you are selected, you receive the work order and then deliver the proof of concept.

It is cash paid against a work order, and it comes bundled with market access, networking and mentorship value. The panel you pitch to includes investors, mentors and industry players, and completing the work order gives you the state government as a reference customer.

UP Startup Week PoC Work Order — ₹15L & ₹10L for Startups is offered by Government of Uttar Pradesh, a government body. It is provided as non-dilutive funding.