The Great Indian Reviews Challenge — ₹2L Prize Pool for Students
Rivyou's fully online consumer growth contest hands student teams a real budget and referral codes to test their ideas on live customers, with ₹2,00,000 in total prizes on the table.
- Funding amount
- ₹1L (competition)
- Funding type
- Competition
- Application deadline
- Rolling
- Eligible stage
- Any stage
- Location
- Open to startups registered in India
Overview
This is a consumer growth contest run by Rivyou, and it presents itself as the first competition of its kind in the country. The design is aimed squarely at students rather than founders, and the format is deliberately hands-on — instead of writing up a hypothetical case, each team is given actual money and asked to make its plan work.
Teams start by digging into the way shoppers in India choose between products: what they read, trust and ignore before parting with money. That understanding becomes the base for a growth plan built for Rivyou. The final step is the proving ground, where teams take their plan to genuine customers and test it using referral codes issued to them.
The whole competition runs online, so participants can join from anywhere in the country.
A total prize pool of ₹2,00,000 is on offer. The team that finishes first takes ₹50,000 in cash, plus a further ₹1,00,000 to roll out its plan live alongside Rivyou's own team. Runners-up receive additional cash awards.
Entries are handled through Unstop.
Highlights
- India's first consumer growth competition, organised by Rivyou and open to students across the country
- Total prize pool of ₹2,00,000, with ₹50,000 in cash for the winning team
- Winners also receive ₹1,00,000 to run their plan live with Rivyou's team; runners-up get additional cash awards
- Fully online format — no travel or campus requirement
- Teams work with a real budget and their own referral codes, testing strategies on genuine customers
- Registration is through the Unstop competition listing
Who can apply
Indian students are the audience this challenge is built for.
- Who can take part: students in India. The listing does not restrict entry by state, city, institution, degree or sector.
- Interests that fit: consumer behaviour, growth marketing, product strategy and entrepreneurship.
- Format: the competition is fully online, so there is no travel or location requirement.
- Entity type: no company, LLP or startup registration is mentioned — this is a student contest rather than a startup funding scheme.
- DPIIT / MSME: neither is required.
Team size is not stated in the details available, so check the Unstop listing if you plan to enter as a group.
The Great Indian Reviews Challenge — ₹2L Prize Pool for Students is open to startups at any stage. It is open to startups registered anywhere in India.
- Eligible stage
- Any stage
- Location
- Open to startups registered in India
Deadline & timing
The Great Indian Reviews Challenge — ₹2L Prize Pool for Students accepts applications on a rolling basis — there is no fixed cut-off date, so eligible startups can apply at any time. Because rolling programmes can pause without notice, confirm the window is still open on the official site before you start.
What the funding covers
What participants can walk away with takes two forms — prizes, and money to actually run their ideas.
- ₹2,00,000 total prize pool across the competition.
- ₹50,000 in cash for the winning team.
- ₹1,00,000 more for that same team to execute its plan live, working alongside Rivyou's team — the listed ceiling of up to ₹1,00,000.
- Additional cash awards for the runners-up.
- A real working budget during the competition itself, so teams prove their strategy with genuine spending rather than describing it on paper.
If you are weighing this against a typical case competition, the difference is that the budget is real and the outcome is measured with actual customers.
Documents you’ll need
Before you apply to The Great Indian Reviews Challenge — ₹2L Prize Pool for Students, keep the following documents ready:
- A pitch deck or short business plan describing the problem, product and traction
- Company registration documents and PAN
- Founder identification (PAN / Aadhaar) and brief profiles
- Recent financial statements or projections
- Product details — a demo, prototype or working link if available
Exact requirements are confirmed on the official application portal — treat this as a preparation checklist.
Who this is best for
The Great Indian Reviews Challenge — ₹2L Prize Pool for Students is best suited for startups in India seeking non-dilutive funding of ₹1L. If that describes your startup, review the eligibility criteria above before applying.
Frequently asked questions
What exactly is The Great Indian Reviews Challenge?
It is a consumer growth contest created by Rivyou and described as the first of its kind in India. Instead of analysing a made-up case, student teams study how people in the country decide what to buy, build a growth plan for Rivyou, and then test that plan on real customers using referral codes given to them.
Who is eligible to participate?
Students in India. There is no mention of a restricted state, sector, course or institution, so participants from anywhere in the country can take part. It suits students with an interest in consumer behaviour, growth marketing, product strategy or entrepreneurship.
Is the competition held online or offline?
It is fully online. Teams can research, build their strategy and execute it remotely, so there is no requirement to travel.
How much money can a team win?
The overall prize pool is ₹2,00,000. The winning team receives ₹50,000 in cash and, in addition, ₹1,00,000 to run its plan live alongside Rivyou's team. Runners-up receive further cash awards.
Do teams get a budget before they win?
Yes. The competition is built around students working with a genuine budget to execute their ideas, which is what separates it from a conventional case competition. Separately, the ₹1,00,000 execution amount goes to the winning team so it can roll out its plan live with Rivyou's own team.
Is there an application deadline?
The details available do not specify a deadline. The Unstop competition page is the place to check for updated dates before you plan your entry.
Does Rivyou take equity or a stake in return for the prize?
No. The rewards here are cash prizes and an execution budget tied to a student competition, not an investment, so no equity or stake is involved.
Do I need DPIIT recognition or MSME registration to apply?
No. Those requirements belong to startup funding schemes. This challenge simply asks that you be a student in India.
How many members can a team have?
Team size is not specified in the details available. Check the Unstop listing for the exact team requirements before you register.
How do I apply?
Registration is done through Unstop. The competition has its own listing page there, and you sign up for the challenge through that page.
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