How to Apply for The Big Brand Theory: IIT-BHU Case Competition With ₹10,000 Prize Pool

How to apply

The Big Brand Theory: IIT-BHU Case Competition With ₹10,000 Prize Pool accepts applications online through the official portal before the Closed (12 May 2026) deadline. Follow the steps below — and always confirm the latest details on the official source before you apply.

How to apply

Applications are submitted on the . Confirm the current deadline and document checklist there before you start.

Selection process

Register: complete your team's entry through the official Unstop competition page before the registration deadline of 12 May 2026.
Choose a company: each team selects one company from the list provided by the organisers.
Build the strategy: prepare a market entry, brand establishment and growth plan for that company in the Indian market.
Submit the deck: upload the proposal in PowerPoint format, only one submission per team, named in the TeamName_Round no_TBBT format.
Judging: the organising team assesses the entries, and its judgments along with all eligibility decisions are final.
Prizes: the top three teams receive up to ₹5,000, up to ₹3,000 and up to ₹2,000 respectively.

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