Ministry of MSME
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MSME Innovative Scheme: Design Component

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Quick answer

A grant program by the Ministry of MSME, offering financial and expert design support to Indian manufacturing MSMEs for product innovation and enhancement.

Funding amount
₹40L (grant)
Funding type
Grant
Provider
Ministry of MSME (Government)
Application deadline
Rolling
Eligible stage
Revenue
Location
Open to startups registered in India

Overview

The MSME Innovative Scheme: Design Component is a crucial initiative by the Ministry of Micro, Small and Medium Enterprises (MSME), Government of India. It aims to integrate professional design expertise into India's manufacturing sector, fostering innovation and boosting global competitiveness. By providing Micro, Small, and Medium Enterprises (MSMEs) with access to high-quality design services, the program seeks to improve product quality, functionality, and aesthetic appeal. This aligns with national objectives like 'Make in India' and 'Atmanirbhar Bharat', helping MSMEs develop new products and enhance existing ones, thereby strengthening their market position and promoting a culture of continuous innovation. SIIC IIT Kanpur, the Startup Incubation and Innovation Centre at IIT Kanpur, acts as a key implementing agency. Recognized as a leading technology business incubator with a strong history of supporting deep-tech startups, SIIC IIT Kanpur facilitates access to the scheme, offering localized support and specialized expertise within its region to ensure enterprises effectively benefit. Funds are disbursed in a structured, milestone-based approach across three project phases: 40% during the initial Strategy & Concept phase for research and conceptualization; 30% for the Detail Design phase, focusing on technical specifications and prototypes; and the final 30% upon the Implementation phase completion, bringing the design to fruition. The funding is flexible, covering various design-related activities such as product design, user experience (UX) design, prototyping design, and packaging design support. Beyond financial aid, the program offers vital non-monetary support by connecting MSMEs with professional design agencies empanelled under the scheme. This network provides access to expert guidance, advanced tools, and specialized resources essential for successful product development and enhancement. The scheme supports a broad spectrum of domains, including Agriculture, Healthcare Devices, Power & IT, and general manufacturing, along with Service and Miscellaneous categories, showcasing its wide relevance across India's industrial landscape.

Highlights

  • Grant funding up to ₹40 Lakhs for design-led innovation.
  • Government contribution of 75% for micro and 60% for small/medium MSMEs.
  • Open to manufacturing MSMEs with Udyam registration.
  • Requires MSMEs to be at least 3 years old and profitable in one of the last three financial years.
  • Supports product, UX, prototyping, and packaging design.
  • Includes non-monetary support through empanelled design agencies.

Who can apply

To be eligible for the MSME Innovative Scheme: Design Component, applicants must meet several key criteria: The applicant must be a Registered MSME holding a valid Udyam Registration Certificate. The MSME must primarily operate within the manufacturing sector. The enterprise must have been incorporated for a minimum of 3 years. The MSME must demonstrate profitability in at least one of its last three financial years, indicating financial stability. The proposed project must feature a clear design component, focusing on either new product development or the enhancement of an existing product, directly aligning with the scheme's objective of fostering design-led innovation.

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Full eligibility criteria →

Deadline & timing

MSME Innovative Scheme: Design Component accepts applications on a rolling basis — there is no fixed cut-off date, so eligible startups can apply at any time. Because rolling programmes can pause without notice, confirm the window is still open on the official site before you start.

What the funding covers

Recipients of the MSME Innovative Scheme: Design Component can benefit from: - Financial Assistance: Up to ₹40 Lakhs per project. The government contributes 75% of the project cost for micro-enterprises and 60% for small and medium enterprises. - Phased Disbursement: Funding is released in three distinct stages: 40% during the Strategy & Concept phase, 30% for the Detail Design phase, and the remaining 30% upon the Implementation phase completion. - Versatile Use of Funds: The grant can be utilized for a range of design activities, including product design, user experience (UX) design, prototyping design, and packaging design support. - Non-Monetary Support: Access to professional design agencies empanelled under the scheme, providing expert guidance, cutting-edge tools, and specialized resources. - Localised Assistance: Support from implementing agencies like SIIC IIT Kanpur, which offers help with proposal refinement and navigating the application process.

About the provider

MSME Innovative Scheme: Design Component is offered by Ministry of MSME, a government body. As a government-backed grant, it is publicly funded and open to eligible startups across India. You can verify current details and timelines on the provider's official website before applying.

How to apply

How to apply, step by step →

Documents you’ll need

Before you apply to MSME Innovative Scheme: Design Component, keep these documents ready — note the program-specific requirements at the top:

  • Certificate of incorporation showing your startup is registered as private limited and llp
  • A pitch deck or short business plan describing the problem, product and traction
  • Company registration documents and PAN
  • Founder identification (PAN / Aadhaar) and brief profiles
  • Recent financial statements or projections
  • Product details — a demo, prototype or working link if available

Exact requirements are confirmed on the official application portal — treat this as a preparation checklist.

Who this is best for

MSME Innovative Scheme: Design Component is best suited for revenue-stage manufacturing industrial startups in India seeking non-dilutive funding of ₹40L. If that describes your startup, review the eligibility criteria above before applying.

Frequently asked questions

What is the MSME Innovative Scheme: Design Component?

This is a central government initiative by the Ministry of MSME, aimed at helping Indian manufacturing Micro, Small, and Medium Enterprises (MSMEs) integrate professional design expertise to foster product innovation, enhance competitiveness, and improve product quality and functionality.

What is the maximum financial support available under this scheme?

Eligible manufacturing MSMEs can receive a grant of up to ₹40 Lakhs per design project.

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Alternatives to MSME Innovative Scheme: Design Component

Not sure MSME Innovative Scheme: Design Component is the right fit, or already applied? These are other grants open to Indian startups that founders shortlist alongside it.

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