Maruti Suzuki Accelerator Program Cohort 12 — Frequently Asked Questions
Answers to the questions founders most often ask about Maruti Suzuki Accelerator Program Cohort 12 — who qualifies, the funding amount, required documents and how the application works.
Frequently asked questions
What is the Maruti Suzuki Accelerator Program?
It is a flagship initiative by Maruti Suzuki Innovation to discover and support new technologies that can revolutionize mobility and the broader technology space. The program is now in its 12th cohort.
How much funding does the program offer?
The program offers an MSIL Funded Proof of Concept (cash support) and a strategic investment. The exact amount varies and is not fixed; it is equity-free.
What is the application deadline?
Applications are accepted on a rolling basis, meaning the program is always open for applications. There is no fixed deadline.
Who is eligible to apply?
Any startup with innovative and cost-effective ideas in mobility, sustainability, manufacturing, AI, or other emerging technologies can apply. Startups must be past the MVP stage, ideally with existing customers. Not-for-profit startups are also eligible.
Is DPIIT or MSME registration required?
The eligibility criteria do not mention any requirement for DPIIT or MSME registration. However, startups may need to check the application form for any additional documentation.
Does the program take equity?
No, the program offers equity-free strategic investment. Maruti Suzuki does not take any equity from participating startups.
What is the duration of the accelerator?
The program typically runs for approximately 4 months.
What documents are needed to apply?
Applicants need to complete an online application form, propose a use case, and submit supporting documents such as a pitch deck and supplementary videos. The application should include a comprehensive business plan with data-driven insights and growth KPIs.
How do I apply?
You can apply online through the Maruti Suzuki Innovation website by filling out the comprehensive application form and providing the required details and documents.
Can startups that have already received funding apply?
Yes, prior funding does not disqualify you. You should include details of any past financing rounds in your application.
Who offers Maruti Suzuki Accelerator Program Cohort 12?
Maruti Suzuki Accelerator Program Cohort 12 is offered by Maruti Suzuki India, a corporate programme. It is provided as non-dilutive funding.
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