Directorate of Industries, Government of Maharashtra
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Maharashtra Treated Water Reuse Incentive — 3 Years of Free Water

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A Government of Maharashtra incentive that supplies tertiary-treated water free of charge for three years to industries in the state that commit to reusing it, under the Maharashtra Industries Investment and Services Policy 2025.

Funding amount
Varies by program
Funding type
Grant
Provider
Directorate of Industries, Government of Maharashtra (Government)
Application deadline
Rolling
Eligible stage
Any stage
Location
Open to startups registered in India

Overview

The Maharashtra Treated Water Reuse Incentive is an in-kind support measure offered by the state's Directorate of Industries. Instead of releasing a cash amount, it absorbs one of the largest recurring costs a water-intensive plant carries — the water it consumes. Industrial units that commit to reusing tertiary-treated water receive that water at no charge for three years.

The scheme sits inside the Maharashtra Industries Investment and Services Policy 2025, and it is built around a simple trade-off: reuse becomes the financially easier choice. Water availability is an increasingly tight constraint for industry in the state, and the incentive is meant to pull manufacturers towards recycling technologies rather than fresh drawal and effluent discharge. For a unit already weighing an upgrade to its water systems, three years of free supply materially lowers operating overheads from day one.

It is open to industries operating in Maharashtra, with no sector or size restrictions set out for this incentive — the deciding factor is a genuine commitment to tertiary-treated water reuse. There is no fixed last date, and applications move through the state's MAITRI portal.

Highlights

  • Free tertiary-treated water for three years — an in-kind benefit, not a cash grant
  • Run by the Directorate of Industries, Government of Maharashtra
  • Part of the Maharashtra Industries Investment and Services Policy 2025
  • Open to industries operating in Maharashtra; no sector or size restriction stated
  • Applications accepted on a rolling basis through the MAITRI portal

Who can apply

Any industry with operations in Maharashtra may apply. The policy sets no sector-wise or size-wise bar for this particular incentive, and it is not reserved for startups.

The core qualifying condition is a demonstrated commitment to putting tertiary-treated water to use inside the unit. Manufacturing plants and other water-intensive businesses are the natural fit, since the benefit scales with how much water a unit actually consumes and the savings grow accordingly.

The policy does not explicitly require DPIIT Startup India recognition or MSME Udyam registration for this incentive, though applicants should read the full Maharashtra Industries Investment and Services Policy 2025 to confirm any wider conditions that may apply.

Maharashtra Treated Water Reuse Incentive — 3 Years of Free Water is open to startups at any stage. It is open to startups registered anywhere in India.

Eligible stage
Any stage
Location
Open to startups registered in India

Deadline & timing

Maharashtra Treated Water Reuse Incentive — 3 Years of Free Water accepts applications on a rolling basis — there is no fixed cut-off date, so eligible startups can apply at any time. Because rolling programmes can pause without notice, confirm the window is still open on the official site before you start.

What the funding covers

There is no direct cash grant here. The benefit is delivered in kind: tertiary-treated water supplied free for three years once the unit is approved.

  • Water procurement costs fall away for the duration of the benefit.
  • The expense of initial treatment and of effluent disposal is reduced or avoided.
  • A three-year guaranteed supply makes water budgeting far more predictable for the plant.
  • Capital that would have gone into water bills can be redirected into core activity such as innovation, expansion or talent development.
  • Reusing treated wastewater lowers freshwater drawal and cuts the volume of industrial effluent discharged, which helps units stay on the right side of environmental rules.

About the provider

Maharashtra Treated Water Reuse Incentive — 3 Years of Free Water is offered by Directorate of Industries, Government of Maharashtra, a government body. As a government-backed grant, it is publicly funded and open to eligible startups across India.

How to apply

Applications are submitted on the . Confirm the current deadline and document checklist there before you start.

Selection process

Once an application is filed, it goes to the Department of Industries, or to a committee constituted for the purpose by the Government of Maharashtra.

  • Reviewers weigh how serious and concrete the applicant's commitment to tertiary-treated water reuse is.
  • The proposed water management plan is assessed for technical feasibility and for whether it can be sustained over time.
  • The application is checked against the requirements of the Maharashtra Industries Investment and Services Policy 2025 as a whole.
  • Authorities may verify that the unit is genuinely operational and has the capacity to use tertiary-treated water in its processes.
  • A shortlist is prepared before final approval, so that the benefit goes to units aligned with the state's environmental and industrial goals.
  • Approved units are onboarded and then begin drawing the free water supply for the three-year period.

Documents you’ll need

Before you apply to Maharashtra Treated Water Reuse Incentive — 3 Years of Free Water, keep the following documents ready:

  • A pitch deck or short business plan describing the problem, product and traction
  • Company registration documents and PAN
  • Founder identification (PAN / Aadhaar) and brief profiles
  • Recent financial statements or projections
  • Product details — a demo, prototype or working link if available

Exact requirements are confirmed on the official application portal — treat this as a preparation checklist.

Frequently asked questions

How much funding does this incentive provide?

It does not provide a cash amount at all. The incentive is delivered as an in-kind benefit: tertiary-treated water supplied free of charge for three years. The value to a business therefore depends on how much water it uses and what it would otherwise have spent on procurement, treatment and disposal.

What do selected industries actually receive?

Approved units get a free supply of tertiary-treated water for a continuous three-year period, along with the operational cost relief that follows from it. No cash is disbursed under this incentive.

Is there a deadline to apply?

No. Applications are accepted on a rolling, always-open basis, so there is no last date to beat. You can apply once your unit's water reuse plans are ready.

Which industries can apply?

Any industry operating in Maharashtra. The policy does not restrict this incentive by sector or by the size of the unit. Water-intensive manufacturing units tend to gain the most, because their savings scale with consumption.

Do I have to be a startup to qualify?

No. The incentive is open to industries generally rather than startups alone. What matters is the unit's commitment to, and capacity for, reusing tertiary-treated water.

Is DPIIT Startup India or MSME Udyam registration needed?

The policy does not explicitly state either requirement for this incentive. Applicants should go through the complete Maharashtra Industries Investment and Services Policy 2025 document to check whether any broader conditions apply.

Does the programme take equity in my business?

No. This is an incentive, not an investment — the government does not take equity or a stake in your company in return for the free water supply.

How do I apply?

Applications for incentives under the Maharashtra Industries Investment and Services Policy 2025 are typically submitted online through the Maharashtra Industry, Trade & Investment Facilitation Cell (MAITRI) portal at maitri.maharashtra.gov.in. Before filing, read the full policy document so you understand the eligibility conditions and the details the application asks for.

What documents are usually required?

Expect to submit your company registration certificate, proof that the industrial unit is operational, records of your current water usage, and a formal declaration of your intent to adopt water reuse. A detailed proposal setting out your water management plan and implementation strategy is also likely to be part of the submission, and authorities may ask for anything further needed to verify eligibility.

Who evaluates the application, and on what basis?

The Department of Industries, or a specially designated committee under the Government of Maharashtra, reviews submissions. Assessment covers commitment to reuse, the technical feasibility and sustainability of the water management plan, and overall compliance with the policy, followed by shortlisting and final approval.

Who is eligible to apply for Maharashtra Treated Water Reuse Incentive — 3 Years of Free Water?

Maharashtra Treated Water Reuse Incentive — 3 Years of Free Water is open to startups at any stage. It is open to startups registered anywhere in India.

Who offers Maharashtra Treated Water Reuse Incentive — 3 Years of Free Water?

Maharashtra Treated Water Reuse Incentive — 3 Years of Free Water is offered by Directorate of Industries, Government of Maharashtra, a government body. It is provided as non-dilutive funding.

More funding from Directorate of Industries, Government of Maharashtra

Directorate of Industries, Government of Maharashtra runs 6 other programs listed on startupfunds — compare them before you decide where to apply.

Maharashtra Industrial Promotion Subsidy (IPS) — 100% SGST Subsidy for MSMEsVariesA rolling Maharashtra government subsidy that covers 100% of the Gross SGST an eligible MSME unit pays on the first sale of eligible products invoiced and delivered inside the state.RollingSubsidyMaharashtra SME Listing Reimbursement — 50% of Listing Costs, Up to ₹5L₹5LMaharashtra MSMEs can claim 50% of their SME Stock Exchange listing costs back, capped at ₹5 lakhs, under the state's Industries Investment and Services Policy 2025.RollingSubsidyMaharashtra Stamp Duty Exemption — 100% Waiver for MSME UnitsVariesMaharashtra's stamp duty incentive gives new and expanding MSME units a full exemption on land and term loan deeds, while Group A and Group B units receive a 50% waiver. Applications stay open round the year.RollingSubsidyMaharashtra Production Linked Incentive — Up to ₹1Cr for EOUs₹1CrMaharashtra's Production Linked Incentive gives Export Oriented Units a cash subsidy of 1–1.5% of incremental turnover for five years, capped at 10% of Fixed Capital Investment, with MSMEs eligible for up to ₹1 crore a year.RollingSubsidyCMYKPY Industry Hiring Incentive — ₹10,000 per Local Hire in Maharashtra₹10,000Maharashtra's CMYKPY Industry Hiring Incentive pays industries up to ₹10,000 per local candidate they hire, for six to eleven months, with applications open on a rolling basis.RollingSubsidyMaharashtra MSME Scaling Grant 2025 — Up to ₹25 Lakh₹5L – ₹25LA one-time cash grant from the Government of Maharashtra that covers 50% of an MSME's additional investment — up to ₹5 lakh, ₹10 lakh or ₹25 lakh — for enterprises scaling up within the state.RollingGrant

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