Hair & Beauty Innovation Challenge — Frequently Asked Questions
Answers to the questions founders most often ask about Hair & Beauty Innovation Challenge — who qualifies, the funding amount, required documents and how the application works.
Frequently asked questions
How much funding is offered?
Selected startups receive a grant of up to ₹5L.
What is the application deadline?
The deadline to apply is January 31, 2026.
Who is eligible to apply?
Indian startups, MSMEs, and individual innovators working in hair care, beauty biotech, dermatology, organic and sustainable beauty products, or salon-tech solutions are eligible. Applicants must be incorporated or registered in India.
Is DPIIT registration required?
DPIIT/Startup India recognition is preferred but not mandatory at the time of application.
Can individuals apply without a registered company?
Yes, individual innovators may apply, but they must be willing to register an entity if selected for incentives.
Does the grant require giving up equity?
No, this is a grant program, so no equity is taken from the startup.
What documents are typically needed to apply?
The program does not specify exact documents, but applicants can expect to submit details about their innovation, business registration, and team background through the application portal.
How do I apply?
You can apply via the Startup India portal at the provided URL: https://www.startupindia.gov.in/content/sih/en/ams-application/challenge.html?applicationId=695645cee4b03cb054225711
What kind of solutions are you looking for?
The challenge seeks innovative solutions addressing gaps in scalp care, hair regrowth, product safety, personalization, and digital beauty experiences, with a focus on safety, scalability, and consumer-centricity.
What support do selected startups receive besides the grant?
Selected startups receive structured mentorship and incubation support to refine, validate, and scale their solutions.
Who offers Hair & Beauty Innovation Challenge?
Hair & Beauty Innovation Challenge is offered by MASA Forum, a startup platform. It is provided as non-dilutive funding.