Amazon Saheli Accelerate Season 2 — Frequently Asked Questions
Answers to the questions founders most often ask about Amazon Saheli Accelerate Season 2 — who qualifies, the funding amount, required documents and how the application works.
Frequently asked questions
How much funding does Amazon Saheli Accelerate Season 2 offer?
The programme does not provide any cash grant or direct funding. Instead, the value comes from free infrastructure support, high-quality mentorship, and access to Amazon's sales channel.
What is the application deadline?
Applications must be submitted through the Startup India portal by April 15, 2026.
Who can apply — what are the eligibility requirements?
Women must hold at least 51% ownership of the business. Allowed entity types include sole proprietorships, partnerships, LLPs, and private limited companies registered in India. Cooperatives and self-help groups are also eligible. There is no revenue requirement, and businesses can be at any stage from ideation to scaling. However, applicants must either already sell on Amazon.in or be planning to sell on the platform.
Is DPIIT or MSME registration required?
This information is not specified in the official facts. However, being partnered with DPIIT and Startup India, the programme likely favours DPIIT-recognised startups but does not explicitly require it.
Does Amazon take equity from selected businesses?
No. The programme is a non-dilutive accelerator — it does not take any equity stake.
What documents are typically needed for the application?
Applicants need to submit business details, founder profile information, and supporting documents that demonstrate product innovation and growth potential. The specific list is provided on the Startup India application portal.
How do I apply?
You apply via the Startup India portal at the program's dedicated application page. The URL is available through the official Startup India website.
What happens after I apply and get selected?
Selected founders are onboarded into the cohort and attend a three-day in-person bootcamp. Thereafter they receive a Saheli Associate for online marketplace support, ongoing access to Amazon Seller University and peer learning, and the chance to participate in a Demo Day to pitch to VCs.
Is there any geographic preference for applicants?
Yes, the programme especially encourages applicants based in Tier-2 and Tier-3 cities in India, although businesses from any city are eligible.
Who offers Amazon Saheli Accelerate Season 2?
Amazon Saheli Accelerate Season 2 is offered by Amazon India, a corporate programme. It is provided as non-dilutive funding.