USHUS Equity Funding Program at IIMK LIVE
Equity-based funding for early-stage Indian startups by IIMK LIVE and Cochin Shipyard Ltd.
The earliest formal funding stage, raised before a seed round to build a prototype or validate core assumptions.
Pre-seed is the first recognisable funding stage in a startup's life — typically raised when founders have little more than an idea, early research, or a rough prototype. The goal is not yet to scale but to create enough proof that a proper seed round becomes possible. Investors at this stage are betting almost entirely on the founding team and the size of the problem being solved.
In India, pre-seed capital most often comes from friends and family, angel investors writing small cheques, government programs like the Startup India Seed Fund Scheme, or early-stage incubators that offer non-dilutive grants alongside a small equity stake. Founders typically use the capital to hire one or two early engineers, build a minimum viable product, or conduct initial customer discovery interviews.
What founders are expected to show is qualitative: a credible team with relevant domain expertise, evidence that a real problem exists, and some early signal — even if that signal is just meaningful conversations with prospective users. Financial metrics are rarely the focus; story, team, and market clarity matter far more.
Because the risk is highest at this stage, valuations are low and dilution can be significant relative to the cheque size. Founders should negotiate carefully, keep the round tight to what is genuinely needed, and ensure any instruments used — SAFEs, convertible notes, or straight equity — are structured so they don't create complications in the subsequent seed round.
Equity-based funding for early-stage Indian startups by IIMK LIVE and Cochin Shipyard Ltd.
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